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Marketing & Analytics · head to head

Funnel.io vs Kaspersky Total Security

Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
Kaspersky Total Security logo

Kaspersky Total Security

Security & Cybersecurity

Complete protection for your digital life

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Kaspersky Total Security has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Kaspersky Total Security uS sales banned since June 2024 with support ending September 29, 2024
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Kaspersky Total Security covers Real-time protection.

Where they differ

Only the attributes on which Funnel.io and Kaspersky Total Security actually diverge.

Attributes where Funnel.io and Kaspersky Total Security differ
AttributeFunnel.ioKaspersky Total Security
Starting price$299/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile, ApiWindows, macOS, iOS, Android
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20151997

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Kaspersky Total Security

  • Real-time protection
  • Ransomware protection
  • Safe Money
  • Privacy protection
  • Parental controls
  • Password manager
  • VPN
  • File encryption

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Kaspersky Total Security
  • Exporting blended marketing data to BI tools and warehousesnot Kaspersky Total Security

Kaspersky Total Security

  • Antivirusnot Funnel.io
  • Internet Securitynot Funnel.io
  • Parental Controlnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Kaspersky Total Security

  • US sales banned since June 2024 with support ending September 29, 2024
  • VPN limited to 200 MB per day and servers in only 24 countries
  • Password manager has privacy concerns with questionable terms and policies
  • VPN and password manager only included in Plus and Premium tiers, not in Standard
  • Occasionally flags legitimate files as false positives
  • Firewall leaves open ports on public networks

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Kaspersky Total Security

Free
  • FreeFree
    • Basic antivirus
    • No real-time protection
  • Standard$38.99/year
    • Antivirus
    • Firewall
    • Anti-phishing
  • Plus$52.99/year
    • Standard features
    • Password manager
    • VPN with limit
  • Premium$74.99/year
    • Plus features
    • Identity protection
    • Unlimited VPN

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Kaspersky Total Security if

  • You need real-time protection.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Kaspersky Total Security review

Questions people ask

Is Funnel.io or Kaspersky Total Security better?
Neither clearly leads. Funnel.io starts at $299/month and Kaspersky Total Security at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Kaspersky Total Security?
Kaspersky Total Security has a free tier; the other does not. Paid plans start at $299/month for Funnel.io and Free for Kaspersky Total Security.
Does Funnel.io or Kaspersky Total Security run on more platforms?
Funnel.io runs on Web, Mobile, Api. Kaspersky Total Security runs on Windows, macOS, iOS, Android.
Can I use Kaspersky Total Security for free?
Yes. Kaspersky Total Security has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Kaspersky Total Security is typically brought in for.
What can Funnel.io do that Kaspersky Total Security cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Kaspersky Total Security covers Real-time protection, Ransomware protection, Safe Money, Privacy protection.

Answered from the vendors’ own pages

Kaspersky Total Security: What does Kaspersky Total Security include?

Kaspersky Total Security (Premium tier) includes antivirus, firewall, password manager, VPN with 200 MB daily limit, parental controls (Kaspersky Safe Kids), and anti-ransomware protection.

Source
Kaspersky Total Security: How much does Kaspersky Total Security cost?

Kaspersky Standard costs $38.99/year for 3 devices. Plus tier is $52.99/year for 5 devices. Premium is $74.99/year for 10 devices. Multi-year discounts available.

Source
Kaspersky Total Security: Is Kaspersky available in the United States?

No. The U.S. government banned Kaspersky software sales in June 2024, with support and software updates ceasing September 29, 2024, citing national security concerns regarding Russian government ties.

Source
Kaspersky Total Security: Does Kaspersky have parental controls?

Yes. Premium and Plus tiers include one year free access to Kaspersky Safe Kids parental controls app, which provides activity reports, app monitoring, usage limits, and geo-fencing with location tracking.

Source
Kaspersky Total Security: How much does the VPN provide?

Kaspersky's free VPN (Kaspersky Secure Connection) offers only 200 MB per day of traffic, limiting data usage. Full VPN is included in Plus and Premium plans but with limited servers in only 24 countries.

Source
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