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Marketing & Analytics · head to head

Funnel.io vs Norton 360

Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
Norton 360 logo

Norton 360

Security & Cybersecurity

Powerful protection against evolving threats

From
$36/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Norton 360 device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Norton 360 covers Real-time threat protection.

Where they differ

Only the attributes on which Funnel.io and Norton 360 actually diverge.

Attributes where Funnel.io and Norton 360 differ
AttributeFunnel.ioNorton 360
Starting price$299/month$36/year
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile, ApiWindows, macOS, Android, iOS
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20151982

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Norton 360

  • Real-time threat protection
  • Ransomware protection
  • Firewall
  • Password Manager
  • Secure VPN
  • Cloud backup
  • Dark Web Monitoring
  • Parental Controls

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Norton 360
  • Exporting blended marketing data to BI tools and warehousesnot Norton 360

Norton 360

  • Antivirusnot Funnel.io
  • Internet Securitynot Funnel.io
  • Identity Protectionnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Norton 360

  • Device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • Parental controls unavailable on Standard plan, requiring purchase of separate Norton Family app
  • No HIPAA compliance or BAA support for regulated industries
  • Exploit Prevention works only on Windows devices, not available for macOS
  • Limited account recovery options if master password is forgotten

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Norton 360

$36/year
  • Norton 360 Standard$36/year
    • Antivirus and malware protection
    • VPN
    • Dark web monitoring
  • Norton 360 Deluxe$49.99/year
    • All Standard features
    • 50 GB cloud backup
    • Parental controls
  • Norton 360 Premium$54.99/year
    • All Deluxe features
    • 250 GB cloud backup
    • LifeLock identity theft protection

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Norton 360 if

  • You need real-time threat protection.
  • You work on Windows, macOS, Android, iOS.
  • You also want ransomware protection.
Norton 360 review

Questions people ask

Is Funnel.io or Norton 360 better?
Neither clearly leads. Funnel.io starts at $299/month and Norton 360 at $36/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Norton 360?
Funnel.io starts at $299/month and Norton 360 at $36/year.
Does Funnel.io or Norton 360 run on more platforms?
Funnel.io runs on Web, Mobile, Api. Norton 360 runs on Windows, macOS, Android, iOS.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Norton 360 is typically brought in for.
What can Funnel.io do that Norton 360 cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Norton 360 covers Real-time threat protection, Ransomware protection, Firewall, Password Manager.

Answered from the vendors’ own pages

Norton 360: What operating systems does Norton 360 Standard support?

Windows 7 SP1 through Windows 11, macOS 10.13 and later, Android 10.0 or later, and current plus two previous iOS versions. Not all features are available on all platforms.

Source
Norton 360: How much cloud backup storage is included in Norton 360 Standard?

2 GB of cloud backup storage is included with Norton 360 Standard. Higher tiers offer 50 GB (Deluxe) and 250 GB (Premium).

Source
Norton 360: Does Norton 360 include a VPN?

Yes. All Norton 360 plans include a VPN for secure browsing. The VPN is available on Windows, Mac, iOS, and Android devices.

Source
Norton 360: Is Norton 360 HIPAA compliant?

No. Norton 360 does not offer HIPAA compliance or Business Associate Agreements (BAA), making it unsuitable for healthcare organizations handling protected health information (PHI).

Source
Norton 360: What is the renewal price after the first year?

First year pricing is discounted. Standard renews at 94.99 USD per year, Deluxe at 119.99 USD per year. This represents a 140% increase over Deluxe's first-year rate of 49.99 USD.

Source
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Related pages

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