Software · head to head
Funnel.io vs McAfee Total Protection

Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -

McAfee Total Protection
Software
Award-winning antivirus trusted by millions
- From
- $29.99/year
- Rated
- -
The short version
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; McAfee Total Protection significant renewal price increase after first year (from $29.99 to $84.99/year)
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, McAfee Total Protection covers Real-time antivirus.
Where they differ
Only the attributes on which Funnel.io and McAfee Total Protection actually diverge.
| Attribute | Funnel.io | McAfee Total Protection |
|---|---|---|
| Starting price | $299/month | $29.99/year |
| Pricing model | subscription | Unknown |
| Platforms | Web, Mobile, Api | Windows, macOS, iOS, Android |
| Founded | 2015 | 1987 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in McAfee Total Protection
- Real-time antivirus
- Firewall
- Safe browsing
- Password manager
- Secure VPN
- Identity monitoring
- Protection Score
- Parental controls
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot McAfee Total Protection
- Exporting blended marketing data to BI tools and warehousesnot McAfee Total Protection
McAfee Total Protection
- Antivirusnot Funnel.io
- Internet Securitynot Funnel.io
- Identity Protectionnot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
McAfee Total Protection
- Significant renewal price increase after first year (from $29.99 to $84.99/year)
- Customer support responsiveness issues reported as reason for switching
- Renewal billing can be aggressive with auto-renewal defaults
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
McAfee Total Protection
$29.99/year- Basic$29.99/year
- Antivirus
- Firewall
- 1 device
- Plus$39.99/year
- Antivirus
- Firewall
- 5 devices
- Premium$49.99/year
- Antivirus
- Firewall
- VPN
- Advanced$74.99/year
- Antivirus
- Firewall
- VPN
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose McAfee Total Protection if
- You need real-time antivirus.
- You work on Windows, macOS, iOS, Android.
- You also want firewall.
Questions people ask
- Is Funnel.io or McAfee Total Protection better?
- Neither clearly leads. Funnel.io starts at $299/month and McAfee Total Protection at $29.99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or McAfee Total Protection?
- Funnel.io starts at $299/month and McAfee Total Protection at $29.99/year.
- Does Funnel.io or McAfee Total Protection run on more platforms?
- Funnel.io runs on Web, Mobile, Api. McAfee Total Protection runs on Windows, macOS, iOS, Android.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what McAfee Total Protection is typically brought in for.
- What can Funnel.io do that McAfee Total Protection cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. McAfee Total Protection covers Real-time antivirus, Firewall, Safe browsing, Password manager.
Answered from the vendors’ own pages
McAfee Total Protection: How much does McAfee Total Protection cost?
McAfee Total Protection introductory pricing ranges from $29.99/year (Basic) to $74.99/year (Advanced), but renewal costs jump to $84.99/year after the first year.
SourceMcAfee Total Protection: What is the trial period for McAfee Total Protection?
McAfee offers a 60-day money-back guarantee, allowing you to try the service risk-free for two months.
SourceMcAfee Total Protection: How many devices can I protect with one McAfee Total Protection subscription?
Device coverage varies by plan: Basic covers 1 device, while other plans protect 5 to unlimited devices depending on the tier selected.
SourceMcAfee Total Protection: Does McAfee Total Protection include VPN?
VPN is included in higher-tier McAfee plans if you opt for auto-renewal.
SourceRelated pages
More on McAfee Total Protection
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