Software · head to head
Funnel.io vs Trend Micro Vision One

Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -

Trend Micro Vision One
Software
Unified XDR platform for comprehensive threat defense
- From
- $75/year
- Rated
- -
The short version
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Trend Micro Vision One listed on UK G-Cloud at £29.17 per user for Trend Micro One (the Vision One platform), via reseller Bytes Software Services Limited
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, Trend Micro Vision One covers Extended detection and response.
Where they differ
Only the attributes on which Funnel.io and Trend Micro Vision One actually diverge.
| Attribute | Funnel.io | Trend Micro Vision One |
|---|---|---|
| Starting price | $299/month | $75/year |
| Platforms | Web, Mobile, Api | Web, Desktop, Cloud |
| Founded | 2015 | 1988 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in Trend Micro Vision One
- Extended detection and response
- Attack surface management
- Threat intelligence
- Risk visibility
- Automated response
- Cross-layer detection
- Investigation workbench
- Third-party integrations
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Trend Micro Vision One
- Exporting blended marketing data to BI tools and warehousesnot Trend Micro Vision One
Trend Micro Vision One
- Xdrnot Funnel.io
- Threat Detectionnot Funnel.io
- Enterprise Securitynot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Trend Micro Vision One
- Listed on UK G-Cloud at £29.17 per user for Trend Micro One (the Vision One platform), via reseller Bytes Software Services Limited
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Trend Micro Vision One
$75/year- Vision One Essentials$75/year
- XDR analytics
- Threat intelligence
- Risk insights
- Vision One Standard$125/year
- All Essentials features
- Attack surface management
- Automated response
- Vision One Advanced$200/year
- All Standard features
- Managed XDR
- 24/7 monitoring
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose Trend Micro Vision One if
- You need extended detection and response.
- You work on Web, Desktop, Cloud.
- You also want attack surface management.
Questions people ask
- Is Funnel.io or Trend Micro Vision One better?
- Neither clearly leads. Funnel.io starts at $299/month and Trend Micro Vision One at $75/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or Trend Micro Vision One?
- Funnel.io starts at $299/month and Trend Micro Vision One at $75/year.
- Does Funnel.io or Trend Micro Vision One run on more platforms?
- Funnel.io runs on Web, Mobile, Api. Trend Micro Vision One runs on Web, Desktop, Cloud.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Trend Micro Vision One is typically brought in for.
- What can Funnel.io do that Trend Micro Vision One cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Trend Micro Vision One covers Extended detection and response, Attack surface management, Threat intelligence, Risk visibility.
Related pages
More on Trend Micro Vision One
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