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APIs · head to head

Flybits vs Kong Gateway

Flybits logo

Flybits

APIs

Contextual personalisation and decisioning platform for financial institutions

From
On request
Rated
-
Full reviewWebsite
Kong Gateway logo

Kong Gateway

APIs

Open-source and cloud API gateway for managing microservices traffic

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Kong Gateway has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flybits its output quality depends entirely on the completeness and accuracy of the underlying bank data it is fed, so a bank with fragmented or poor-quality customer data gets correspondingly weak personalisation.; Kong Gateway the free open-source gateway lacks the analytics, portals, and support of the paid Konnect tiers.
  • They diverge on capability: Flybits covers Contextual decisioning engine, Kong Gateway covers API request routing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flybits and Kong Gateway actually diverge.

Attributes where Flybits and Kong Gateway differ
AttributeFlybitsKong Gateway
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Androidweb, linux, api
FoundedUnknown2017

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flybits

  • Contextual decisioning engine
  • Non-technical configuration
  • Agentic Banking capability
  • Customer data unification
  • Card-linked offers
  • Real-time insight delivery

Only in Kong Gateway

  • API request routing
  • Plugin ecosystem
  • Developer portals
  • AI Gateway
  • Analytics and observability
  • SSO and audit logs

What people use each for

The jobs each tool is most often brought in to do.

Flybits

  • A bank wanting to move from generic segment-based marketing to individually contextual offers and messagesnot Kong Gateway
  • A product team wanting to configure personalisation rules without needing engineering support for every changenot Kong Gateway
  • A bank wanting card-linked contextual offers tied to transaction datanot Kong Gateway
  • A financial institution exploring an agentic AI interaction layer across cards, loans and depositsnot Kong Gateway

Kong Gateway

  • Routing and securing traffic across microservicesnot Flybits
  • Publishing internal or external developer portalsnot Flybits
  • Managing rate limits and authentication at the API edgenot Flybits
  • Gateway-level routing to multiple LLM providersnot Flybits

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flybits

  • Its output quality depends entirely on the completeness and accuracy of the underlying bank data it is fed, so a bank with fragmented or poor-quality customer data gets correspondingly weak personalisation.
  • The newer Agentic Banking capability is recent enough that long-term reliability, accuracy and customer trust data at scale are still limited compared with its longer-established contextual decisioning engine.
  • Pricing is not published, requiring a licensing negotiation per institution.
  • As with Meniga, it is a white-label layer rather than a consumer-facing brand, making independent reputation and reliability harder for a prospective bank client to verify directly.
  • Expanding from a rules-based personalisation engine into agentic AI interaction is a significant scope and complexity increase, and a bank evaluating it today should confirm which capabilities are mature and in production versus newly launched.

Kong Gateway

  • The free open-source gateway lacks the analytics, portals, and support of the paid Konnect tiers.
  • Plus tier caps API requests at 1M/month before incurring per-million overage charges.
  • Enterprise pricing is custom and not published, making budgeting harder without sales contact.
  • Configuration and plugin management can require significant operational expertise to run at scale.

Pricing, plan by plan

Flybits

On request
  • Flybits$undefined/year
    • Pricing not published, licensed per financial institution deployment

Kong Gateway

Free
  • Free TrialFree
    • 30-day enterprise functionality trial
    • Unlimited gateways
    • 30-day analytics retention
  • Plus$undefined/month
    • Up to 5 serverless, 2 hybrid, 2 dedicated cloud gateways
    • 1M API requests/month included
    • Up to 2 developer portals
  • Enterprise$undefined/month
    • Unlimited hybrid and dedicated cloud gateways
    • Unlimited developer portals
    • SSO and audit logs

Which should you pick?

Choose Flybits if

  • You need contextual decisioning engine.
  • You work on Web, iOS, Android.
  • You also want non-technical configuration.
Flybits review

Choose Kong Gateway if

  • You need api request routing.
  • You want to start without paying.
  • You work on web, linux, api.
  • You also want plugin ecosystem.
Kong Gateway review

Questions people ask

Is Flybits or Kong Gateway better?
Neither clearly leads. Flybits starts at On request and Kong Gateway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flybits or Kong Gateway?
Kong Gateway has a free tier; the other does not. Paid plans start at On request for Flybits and Free for Kong Gateway.
Does Flybits or Kong Gateway run on more platforms?
Flybits runs on Web, iOS, Android. Kong Gateway runs on web, linux, api.
Can I use Kong Gateway for free?
Yes. Kong Gateway has a free tier, so you can try it without paying. Flybits starts at On request.
What is Flybits best used for?
Flybits is most often used for a bank wanting to move from generic segment-based marketing to individually contextual offers and messages, a product team wanting to configure personalisation rules without needing engineering support for every change, a bank wanting card-linked contextual offers tied to transaction data, a financial institution exploring an agentic ai interaction layer across cards, loans and deposits. Of those, a bank wanting to move from generic segment-based marketing to individually contextual offers and messages and a product team wanting to configure personalisation rules without needing engineering support for every change are not what Kong Gateway is typically brought in for.
What can Flybits do that Kong Gateway cannot?
Flybits covers Contextual decisioning engine, Non-technical configuration, Agentic Banking capability, Customer data unification. Kong Gateway covers API request routing, Plugin ecosystem, Developer portals, AI Gateway.

Answered from the vendors’ own pages

Flybits: Does Flybits require engineering support to run campaigns?

No, it is designed so marketing and product teams can configure personalisation rules directly.

Kong Gateway: Is Kong Gateway free?

Kong's core gateway is open source and free to self-host. Kong Konnect, the managed cloud platform, offers a 30-day free trial before moving to paid Plus or custom Enterprise pricing.

Source
Flybits: What is Agentic Banking?

A newer Flybits capability introducing AI agents as an interaction layer unifying cards, loans and deposits into conversational banking experiences.

Kong Gateway: How is usage metered on the Plus plan?

The Plus plan includes 1M API requests per month, with additional usage billed at $200 per extra 1 million requests up to a 10M/month cap, plus per-gateway and per-LLM-model charges.

Source
Flybits: Is pricing published?

No, it is licensed per financial institution and requires a quote.

Kong Gateway: What support is included?

Plus includes email support with a 2-business-day SLA, while Enterprise adds dedicated success managers and professional services.

Source
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