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APIs · head to head

Flybits vs Gravitee

Flybits logo

Flybits

APIs

Contextual personalisation and decisioning platform for financial institutions

From
On request
Rated
-
Full reviewWebsite
Gravitee logo

Gravitee

APIs

Open source API management platform for event-native APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Gravitee has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flybits its output quality depends entirely on the completeness and accuracy of the underlying bank data it is fed, so a bank with fragmented or poor-quality customer data gets correspondingly weak personalisation.; Gravitee the entry paid API management tier is $2,500 a month and includes a single production gateway
  • They diverge on capability: Flybits covers Contextual decisioning engine, Gravitee covers API Gateway.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flybits and Gravitee actually diverge.

Attributes where Flybits and Gravitee differ
AttributeFlybitsGravitee
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidCloud, On-premise, Kubernetes
FoundedUnknown2015

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flybits

  • Contextual decisioning engine
  • Non-technical configuration
  • Agentic Banking capability
  • Customer data unification
  • Card-linked offers
  • Real-time insight delivery

Only in Gravitee

  • API Gateway
  • Developer Portal
  • Analytics Dashboard
  • Kubernetes
  • Docker
  • Kafka
  • LDAP
  • Cloud support

What people use each for

The jobs each tool is most often brought in to do.

Flybits

  • A bank wanting to move from generic segment-based marketing to individually contextual offers and messagesnot Gravitee
  • A product team wanting to configure personalisation rules without needing engineering support for every changenot Gravitee
  • A bank wanting card-linked contextual offers tied to transaction datanot Gravitee
  • A financial institution exploring an agentic AI interaction layer across cards, loans and depositsnot Gravitee

Gravitee

  • API gateway and lifecycle managementnot Flybits
  • Exposing Kafka event streams as managed APIsnot Flybits
  • Protocol mediation between event brokers and clientsnot Flybits
  • Self-hosting an open source API gatewaynot Flybits
  • Access control and authentication in front of internal APIsnot Flybits

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flybits

  • Its output quality depends entirely on the completeness and accuracy of the underlying bank data it is fed, so a bank with fragmented or poor-quality customer data gets correspondingly weak personalisation.
  • The newer Agentic Banking capability is recent enough that long-term reliability, accuracy and customer trust data at scale are still limited compared with its longer-established contextual decisioning engine.
  • Pricing is not published, requiring a licensing negotiation per institution.
  • As with Meniga, it is a white-label layer rather than a consumer-facing brand, making independent reputation and reliability harder for a prospective bank client to verify directly.
  • Expanding from a rules-based personalisation engine into agentic AI interaction is a significant scope and complexity increase, and a bank evaluating it today should confirm which capabilities are mature and in production versus newly launched.

Gravitee

  • The entry paid API management tier is $2,500 a month and includes a single production gateway
  • Event management is priced separately, starting at $1,250 a month for the Comet tier
  • Tiers are gated on gateway and broker counts, so scaling horizontally means moving tier rather than paying incrementally
  • Data logging masking and other enterprise features are withheld from the lowest paid tier
  • 24/7 support requires the top Universe tier

Pricing, plan by plan

Flybits

On request
  • Flybits$undefined/year
    • Pricing not published, licensed per financial institution deployment

Gravitee

Free
  • CommunityFree
    • API Gateway
    • Basic analytics
    • Community support
  • Enterprise$1500/monthly
    • Advanced features
    • SLA support
    • SSO integration
  • Custom$undefined/monthly
    • Custom deployment
    • Dedicated support
    • Premium SLA

Which should you pick?

Choose Flybits if

  • You need contextual decisioning engine.
  • You work on Web, iOS, Android.
  • You also want non-technical configuration.
Flybits review

Choose Gravitee if

  • You need api gateway.
  • You want to start without paying.
  • You work on Cloud, On-premise, Kubernetes.
  • You also want developer portal.
Gravitee review

Questions people ask

Is Flybits or Gravitee better?
Neither clearly leads. Flybits starts at On request and Gravitee at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flybits or Gravitee?
Gravitee has a free tier; the other does not. Paid plans start at On request for Flybits and Free for Gravitee.
Does Flybits or Gravitee run on more platforms?
Flybits runs on Web, iOS, Android. Gravitee runs on Cloud, On-premise, Kubernetes.
Can I use Gravitee for free?
Yes. Gravitee has a free tier, so you can try it without paying. Flybits starts at On request.
What is Flybits best used for?
Flybits is most often used for a bank wanting to move from generic segment-based marketing to individually contextual offers and messages, a product team wanting to configure personalisation rules without needing engineering support for every change, a bank wanting card-linked contextual offers tied to transaction data, a financial institution exploring an agentic ai interaction layer across cards, loans and deposits. Of those, a bank wanting to move from generic segment-based marketing to individually contextual offers and messages and a product team wanting to configure personalisation rules without needing engineering support for every change are not what Gravitee is typically brought in for.
What can Flybits do that Gravitee cannot?
Flybits covers Contextual decisioning engine, Non-technical configuration, Agentic Banking capability, Customer data unification. Gravitee covers API Gateway, Developer Portal, Analytics Dashboard, Kubernetes.

Answered from the vendors’ own pages

Flybits: Does Flybits require engineering support to run campaigns?

No, it is designed so marketing and product teams can configure personalisation rules directly.

Gravitee: What is Gravitee's pricing model?

Gravitee uses a tiered subscription model with monthly flat pricing. The Planet tier for API Management starts at $2,500/month with one production gateway, while the Comet tier for Event Management starts at $1,250/month.

Source
Flybits: What is Agentic Banking?

A newer Flybits capability introducing AI agents as an interaction layer unifying cards, loans and deposits into conversational banking experiences.

Gravitee: Are there hidden fees with Gravitee?

No. Gravitee explicitly states there are no hidden fees, and all tiers include unlimited users and unlimited APIs under management.

Source
Flybits: Is pricing published?

No, it is licensed per financial institution and requires a quote.

Gravitee: What does higher tier pricing include in Gravitee?

Higher tiers add more production gateways, enterprise plugins, and enhanced support levels ranging from Gold to Platinum/Diamond support.

Source
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