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APIs · head to head

Directus vs Flybits

Directus logo

Directus

APIs

Open-source data platform providing REST and GraphQL APIs

From
Free
Rated
-
Flybits logo

Flybits

APIs

Contextual personalisation and decisioning platform for financial institutions

From
On request
Rated
-

The short version

  • Only Directus has a free tier, so it costs nothing to try first.
  • Each has a real cost: Directus free permissive use of the self hosted product is limited to organisations under $5M annual revenue with fewer than 50 employees, so crossing either threshold turns a free dependency into a paid licence; Flybits its output quality depends entirely on the completeness and accuracy of the underlying bank data it is fed, so a bank with fragmented or poor-quality customer data gets correspondingly weak personalisation.
  • They diverge on capability: Directus covers REST API, Flybits covers Contextual decisioning engine.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Directus and Flybits actually diverge.

Attributes where Directus and Flybits differ
AttributeDirectusFlybits
Starting priceFreeOn request
Pricing modelopen-sourcequote
Free tierYesNo
PlatformsNode.js, Cloud, Self-hosted, DockerWeb, iOS, Android
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Directus

  • REST API
  • GraphQL API
  • Database management
  • PostgreSQL
  • MySQL
  • SQLite
  • Webhooks
  • Node.js support

Only in Flybits

  • Contextual decisioning engine
  • Non-technical configuration
  • Agentic Banking capability
  • Customer data unification
  • Card-linked offers
  • Real-time insight delivery

What people use each for

The jobs each tool is most often brought in to do.

Directus

  • Wrapping an existing SQL database in a REST and GraphQL API with an admin interfacenot Flybits
  • Running a self hosted headless CMS over a schema you already ownnot Flybits

Flybits

  • A bank wanting to move from generic segment-based marketing to individually contextual offers and messagesnot Directus
  • A product team wanting to configure personalisation rules without needing engineering support for every changenot Directus
  • A bank wanting card-linked contextual offers tied to transaction datanot Directus
  • A financial institution exploring an agentic AI interaction layer across cards, loans and depositsnot Directus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Directus

  • Free permissive use of the self hosted product is limited to organisations under $5M annual revenue with fewer than 50 employees, so crossing either threshold turns a free dependency into a paid licence
  • The free Core tier is a hard limit of 3 seats, 25 collections and 5 flows
  • The Team plan is $499 a month billed annually, or $599 monthly, with extra seats at $50 each
  • Team caps collections at 50, expandable to 100, and flows at 20

Flybits

  • Its output quality depends entirely on the completeness and accuracy of the underlying bank data it is fed, so a bank with fragmented or poor-quality customer data gets correspondingly weak personalisation.
  • The newer Agentic Banking capability is recent enough that long-term reliability, accuracy and customer trust data at scale are still limited compared with its longer-established contextual decisioning engine.
  • Pricing is not published, requiring a licensing negotiation per institution.
  • As with Meniga, it is a white-label layer rather than a consumer-facing brand, making independent reputation and reliability harder for a prospective bank client to verify directly.
  • Expanding from a rules-based personalisation engine into agentic AI interaction is a significant scope and complexity increase, and a bank evaluating it today should confirm which capabilities are mature and in production versus newly launched.

Pricing, plan by plan

Directus

Free
  • CommunityFree
    • Self-hosted Directus
    • Community support
  • Cloud$25/monthly
    • Managed cloud
    • Automatic updates
    • Backups

Flybits

On request
  • Flybits$undefined/year
    • Pricing not published, licensed per financial institution deployment

Which should you pick?

Choose Directus if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Cloud, Self-hosted, Docker.
  • You also want graphql api.

Choose Flybits if

  • You need contextual decisioning engine.
  • You work on Web, iOS, Android.
  • You also want non-technical configuration.

Questions people ask

Is Directus or Flybits better?
Neither clearly leads. Directus starts at Free and Flybits at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Directus or Flybits?
Directus has a free tier; the other does not. Paid plans start at Free for Directus and On request for Flybits.
Does Directus or Flybits run on more platforms?
Directus runs on Node.js, Cloud, Self-hosted, Docker. Flybits runs on Web, iOS, Android.
Can I use Directus for free?
Yes. Directus has a free tier, so you can try it without paying. Flybits starts at On request.
What is Directus best used for?
Directus is most often used for wrapping an existing sql database in a rest and graphql api with an admin interface, running a self hosted headless cms over a schema you already own. Of those, wrapping an existing sql database in a rest and graphql api with an admin interface and running a self hosted headless cms over a schema you already own are not what Flybits is typically brought in for.
What can Directus do that Flybits cannot?
Directus covers REST API, GraphQL API, Database management, PostgreSQL. Flybits covers Contextual decisioning engine, Non-technical configuration, Agentic Banking capability, Customer data unification.

Answered from the vendors’ own pages

Directus: What is Directus's pricing?

Directus Core is free and self-hosted. The Team tier costs $499/month (annual) or $599/month (rolling), including 10 user seats and cloud hosting at $99/month additional. Enterprise plans have custom pricing. Additional seats cost $50/month each.

Source
Flybits: Does Flybits require engineering support to run campaigns?

No, it is designed so marketing and product teams can configure personalisation rules directly.

Directus: Can I use Directus for free?

Yes, Directus Core is completely free with 3 user seats, 25 Collections, 5 Flows, AI Assistant, and Advanced RBAC. Self-hosting is available at no cost.

Source
Flybits: What is Agentic Banking?

A newer Flybits capability introducing AI agents as an interaction layer unifying cards, loans and deposits into conversational banking experiences.

Directus: How many user seats does each Directus tier include?

Core includes 3 user seats, Team includes 10 SSO seats, and Enterprise includes custom SSO seat counts. Additional Team seats cost $50/seat per month.

Source
Flybits: Is pricing published?

No, it is licensed per financial institution and requires a quote.

Directus: What happens to my monthly Directus plan if I switch?

Monthly plans are grandfathered for six months after switching, and annual plans are honored until renewal. Self-hosted licenses are handled case-by-case at renewal.

Source
Directus: Is there a free trial for Directus?

No trial period is mentioned. Users can start with the free Core tier immediately without a credit card.

Source
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