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Restaurants · head to head

Flipdish vs Plate IQ

Flipdish logo

Flipdish

Restaurants

Branded ordering websites, apps and self service kiosks for takeaways and restaurant groups in Europe

From
On request
Rated
-
Full reviewWebsite
Plate IQ logo

Plate IQ

Restaurants

Invoice automation for restaurants

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flipdish most plans take a percentage of order value, so the cost rises with volume and a busy site can end up paying more than a flat fee competitor would charge.; Plate IQ plate IQ has been rebranded to Ottimate, per the vendor: "Plate IQ, now Ottimate, began the journey to becoming the best AP automation AI"
  • They diverge on capability: Flipdish covers Branded ordering site and app, Plate IQ covers Invoice capture.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Flipdish and Plate IQ actually diverge.

Attributes where Flipdish and Plate IQ differ
AttributeFlipdishPlate IQ
Pricing modelquotesubscription
FoundedUnknown2014

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flipdish

  • Branded ordering site and app
  • Self service kiosks
  • Marketing and loyalty
  • POS and printer integration
  • Driver and delivery tracking
  • Multi site and franchise controls

Only in Plate IQ

  • Invoice capture
  • AP automation
  • Price tracking
  • Spend analytics
  • Vendor management
  • GL coding
  • QuickBooks
  • Xero

What people use each for

The jobs each tool is most often brought in to do.

Flipdish

  • An Irish or British takeaway trying to move repeat customers off Just Eat and onto its own appnot Plate IQ
  • A franchise group that needs one ordering platform across several European countriesnot Plate IQ
  • A quick service site adding kiosks to cut counter queues without changing its ordering stacknot Plate IQ
  • An operator with its own drivers who needs dispatch and customer tracking without a fleet contractnot Plate IQ

Plate IQ

  • Automating invoice processing and accounts payable for restaurantsnot Flipdish

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flipdish

  • Most plans take a percentage of order value, so the cost rises with volume and a busy site can end up paying more than a flat fee competitor would charge.
  • Commission free refers to the marketplaces, not to Flipdish itself, and the wording in its marketing has caused genuine confusion at renewal time.
  • The company cut staff heavily after its 2021 peak valuation and narrowed its focus, so buyers outside Ireland, the United Kingdom and core European markets get less support and fewer local integrations.
  • Kiosks require hardware purchase and physical installation per site, a capital cost that sits outside the software quote and does not scale down for small premises.
  • You still fund the discounting and advertising that moves customers away from the marketplaces, and none of that appears in the platform cost comparison.

Plate IQ

  • Plate IQ has been rebranded to Ottimate, per the vendor: "Plate IQ, now Ottimate, began the journey to becoming the best AP automation AI"

Pricing, plan by plan

Flipdish

On request
  • Flipdish$undefined/year
    • Most plans charge a percentage of order value processed through Flipdish channels
    • Kiosk hardware quoted separately per terminal
    • Setup, branding and app store submission billed at onboarding

Plate IQ

On request
  • Pay per invoiceFree
    • Invoice processing
    • $0.99 per invoice
  • Unlimited$399/month
    • Unlimited invoices
    • Full features

Which should you pick?

Choose Flipdish if

  • You need branded ordering site and app.
  • You work on Web, iOS, Android.
  • You also want self service kiosks.
Flipdish review

Choose Plate IQ if

  • You need invoice capture.
  • You work on Web, Ios, Android.
  • You also want ap automation.
Plate IQ review

Questions people ask

Is Flipdish or Plate IQ better?
Neither clearly leads. Flipdish starts at On request and Plate IQ at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flipdish or Plate IQ?
Flipdish starts at On request and Plate IQ at On request.
Does Flipdish or Plate IQ run on more platforms?
Flipdish runs on Web, iOS, Android. Plate IQ runs on Web, Ios, Android.
What is Flipdish best used for?
Flipdish is most often used for an irish or british takeaway trying to move repeat customers off just eat and onto its own app, a franchise group that needs one ordering platform across several european countries, a quick service site adding kiosks to cut counter queues without changing its ordering stack, an operator with its own drivers who needs dispatch and customer tracking without a fleet contract. Of those, an irish or british takeaway trying to move repeat customers off just eat and onto its own app and a franchise group that needs one ordering platform across several european countries are not what Plate IQ is typically brought in for.
What can Flipdish do that Plate IQ cannot?
Flipdish covers Branded ordering site and app, Self service kiosks, Marketing and loyalty, POS and printer integration. Plate IQ covers Invoice capture, AP automation, Price tracking, Spend analytics.

Answered from the vendors’ own pages

Flipdish: Is Flipdish actually commission free?

No. It charges much less than a delivery marketplace, but most plans take a percentage of the order value it processes. Ask for the rate at your order volume.

Plate IQ: Is pricing published for Ottimate?

No. Ottimate uses a sales-led model and directs visitors to 'Book a Demo' to discuss pricing based on customer needs.

Source
Flipdish: Does it replace Just Eat or Deliveroo?

It provides a direct channel alongside them. Most venues keep the marketplaces for discovery and use Flipdish for repeat customers.

Flipdish: Does it work with my point of sale?

It integrates with a number of systems and, where it does not, orders can be printed or worked on a tablet.

Flipdish: Which countries is it strongest in?

Ireland and the United Kingdom, with meaningful coverage across continental Europe.

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