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Affiliate Marketing · head to head

FirstPromoter vs Scaleo

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite
Scaleo logo

Scaleo

Affiliate Marketing

Affiliate marketing software with AI

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Scaleo the Internet Archive's capture of Scaleo's pricing page on 6 December 2021 confirmed a 14-day free trial with no credit card required and two distinct billing models, conversion-based and click-based, with annual billing saving 20 percent versus monthly; the actual dollar figures are populated via client-side JavaScript and were not present in the captured HTML.
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Scaleo covers AI anti-fraud.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and Scaleo actually diverge.

Attributes where FirstPromoter and Scaleo differ
AttributeFirstPromoterScaleo
Starting price$49/month$299/month
Pricing modelUnknownsubscription
PlatformsWeb (SaaS)Web
Founded20172019

Identical on both: free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Scaleo

  • AI anti-fraud
  • Smart targeting
  • Automation
  • White-label
  • Real-time analytics
  • Major ad networks
  • Payment processors
  • CRMs

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Scaleo
  • Tracking referral revenue through Stripenot Scaleo
  • Paying affiliates and issuing invoicesnot Scaleo
  • Multi-tier commission structures on the higher plansnot Scaleo

Scaleo

  • affiliate marketing managementnot FirstPromoter
  • Workflow automationnot FirstPromoter
  • Reportingnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Scaleo

  • The Internet Archive's capture of Scaleo's pricing page on 6 December 2021 confirmed a 14-day free trial with no credit card required and two distinct billing models, conversion-based and click-based, with annual billing saving 20 percent versus monthly; the actual dollar figures are populated via client-side JavaScript and were not present in the captured HTML.

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Scaleo

$299/month
  • Professional$299/month
    • 10M clicks
    • Anti-fraud AI
    • Full features

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Scaleo if

  • You need ai anti-fraud.
  • You also want smart targeting.
Scaleo review

Questions people ask

Is FirstPromoter or Scaleo better?
Neither clearly leads. FirstPromoter starts at $49/month and Scaleo at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Scaleo?
FirstPromoter starts at $49/month and Scaleo at $299/month.
Does FirstPromoter or Scaleo run on more platforms?
FirstPromoter runs on Web (SaaS). Scaleo runs on Web.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Scaleo is typically brought in for.
What can FirstPromoter do that Scaleo cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Scaleo covers AI anti-fraud, Smart targeting, Automation, White-label. Both handle Web support.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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