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CRM · head to head

EspoCRM vs Storybook

EspoCRM logo

EspoCRM

CRM

AGPL open source CRM in PHP that you can self-host free or buy as cloud with seat minimums

From
Free
Rated
-
Storybook logo

Storybook

Technology

Build component driven UIs faster

From
Free
Rated
-

The short version

  • Each has a real cost: EspoCRM the AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.; Storybook requires JavaScript framework knowledge for full utilization
  • They diverge on capability: EspoCRM covers Entity manager, Storybook covers Component isolation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EspoCRM and Storybook actually diverge.

Attributes where EspoCRM and Storybook differ
AttributeEspoCRMStorybook
Pricing modelPer user per monthUnknown
PlatformsWeb, Linux, Docker, iOS, AndroidWeb, React Native, iOS, Android, Flutter
CategoryCRMTechnology
FoundedUnknown2017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EspoCRM

  • Entity manager
  • Dynamic logic
  • Email integration
  • Sales pipeline
  • Case management
  • Reports and dashboards
  • Workflow automation
  • REST API

Only in Storybook

  • Component isolation
  • Interactive development
  • Visual testing
  • Documentation generation
  • Accessibility testing
  • Interaction testing
  • Addons ecosystem
  • Hot module reloading

What people use each for

The jobs each tool is most often brought in to do.

EspoCRM

  • A small business that wants a CRM on its own hosting with no per-seat fee and no vendor holding its customer datanot Storybook
  • A public sector or healthcare team with data residency rules that rule out US-hosted commercial CRMnot Storybook
  • A developer or agency needing a CRM whose data model can be extended into a bespoke entity structure through configurationnot Storybook
  • An organisation with many light users, where self-hosting avoids paying seat prices for people who open the CRM twice a monthnot Storybook

Storybook

  • Component developmentnot EspoCRM
  • Design system documentationnot EspoCRM
  • Visual regression testingnot EspoCRM
  • UI component showcasenot EspoCRM
  • Team collaborationnot EspoCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EspoCRM

  • The AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.
  • Cloud plans carry seat minimums of three, five and ten users, so a two-person consultancy pays for three seats and a small team wanting the Ultimate features pays for ten.
  • Record ceilings are real on the cheaper cloud tiers, with Basic capped at 100,000 records, and hitting the cap means a tier upgrade rather than a small overage charge.
  • Marketing automation, sequences and native telephony are thin compared with HubSpot or Zoho, so most deployments end up wiring in a separate mailing tool and a separate dialler.
  • Self-hosting shifts the entire cost to your own team: PHP version upgrades, database backups and security patching are yours, and a neglected instance becomes an internet-facing liability holding your customer list.

Storybook

  • Requires JavaScript framework knowledge for full utilization
  • Limited native support for non-web platforms compared to specialized tools

Pricing, plan by plan

EspoCRM

Free
  • Self-hostedFree
    • AGPLv3 licence, no fee
    • Runs on PHP with MySQL or MariaDB
    • Advanced Pack, Sales Pack and other extensions sold separately as one-off purchases
  • Cloud Basic$15/month
    • Three-user minimum
    • 3GB storage per user
    • Up to 100,000 records
  • Cloud Enterprise$25/month
    • Five-user minimum
    • 10GB storage per user
    • Up to 10 million records, extendable for a fee
  • Cloud Ultimate$69/month
    • Ten-user minimum
    • 400GB total storage
    • Unlimited records

Storybook

Free

No published plan breakdown. See the Storybook review.

Which should you pick?

Choose EspoCRM if

  • You need entity manager.
  • You want to start without paying.
  • You work on Web, Linux, Docker, iOS, Android.
  • You also want dynamic logic.

Choose Storybook if

  • You need component isolation.
  • You want to start without paying.
  • You work on Web, React Native, iOS, Android, Flutter.
  • You also want interactive development.

Questions people ask

Is EspoCRM or Storybook better?
Neither clearly leads. EspoCRM starts at Free and Storybook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EspoCRM or Storybook?
EspoCRM starts at Free and Storybook at Free.
Does EspoCRM or Storybook run on more platforms?
EspoCRM runs on Web, Linux, Docker, iOS, Android. Storybook runs on Web, React Native, iOS, Android, Flutter.
Can I use EspoCRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is EspoCRM best used for?
EspoCRM is most often used for a small business that wants a crm on its own hosting with no per-seat fee and no vendor holding its customer data, a public sector or healthcare team with data residency rules that rule out us-hosted commercial crm, a developer or agency needing a crm whose data model can be extended into a bespoke entity structure through configuration, an organisation with many light users, where self-hosting avoids paying seat prices for people who open the crm twice a month. Of those, a small business that wants a crm on its own hosting with no per-seat fee and no vendor holding its customer data and a public sector or healthcare team with data residency rules that rule out us-hosted commercial crm are not what Storybook is typically brought in for.
What can EspoCRM do that Storybook cannot?
EspoCRM covers Entity manager, Dynamic logic, Email integration, Sales pipeline. Storybook covers Component isolation, Interactive development, Visual testing, Documentation generation.

Answered from the vendors’ own pages

EspoCRM: Is the self-hosted version really full featured?

The core CRM is, but several paid extension packs including Advanced Pack for reports and BPM are sold separately as one-off purchases and are not in the free download.

Storybook: Is Storybook free and open source?

Yes, Storybook is completely free and open source with source code hosted on GitHub. It has 2,282 contributors and approximately 83.58 million monthly installations.

Source
EspoCRM: What are the cloud seat minimums?

Three users on Basic, five on Enterprise and ten on Ultimate, so the advertised per-user rate is not the smallest bill you can pay.

Storybook: What frameworks does Storybook support?

Storybook integrates with React, Vue, Angular, Svelte, and has been extended to support React Native, Android, iOS, and Flutter for mobile development.

Source
EspoCRM: What does it need to run?

PHP, MySQL or MariaDB and a web server. It installs on ordinary shared hosting or a small VPS, which is unusual for a modern CRM.

Storybook: What are the main capabilities of Storybook?

Storybook enables component development in isolation, interaction testing, visual testing, documentation, and sharing components with designers and stakeholders.

Source
EspoCRM: Can I move from cloud to self-hosted later?

Yes. EspoCRM states customers own their database and data files, so an export and reinstall is possible, though you take on all maintenance when you do.

Storybook: How is Storybook maintained?

Storybook is maintained by a community of 2,282 contributors. It originated from a startup called Kadira, was handed to the community in 2017, and has been community-driven since Storybook 3.0.

Source
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