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Spreadsheets · head to head

Equals vs Google Cloud SQL

Equals logo

Equals

Spreadsheets

A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD

From
$24000/year
Rated
-
Full reviewWebsite
Google Cloud SQL logo

Google Cloud SQL

Databases

Fully managed relational database service for MySQL, PostgreSQL, and SQL Server

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Cloud SQL has a free tier, so it costs nothing to try first.
  • Each has a real cost: Equals the price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.; Google Cloud SQL locked into Google Cloud ecosystem with limited cross-cloud portability
  • They diverge on capability: Equals covers Connected sheets, Google Cloud SQL covers High Availability.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Equals and Google Cloud SQL actually diverge.

Attributes where Equals and Google Cloud SQL differ
AttributeEqualsGoogle Cloud SQL
Starting price$24000/yearFree
Pricing modelPer year by connector count and refresh frequencyusage-based
Free tierNoYes
PlatformsWeb, APIGoogle Cloud Platform
CategorySpreadsheetsDatabases
FoundedUnknown2008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Equals

  • Connected sheets
  • Real spreadsheet mechanics
  • Cell references into SQL
  • Equals Warehouse
  • Views
  • Writeback

Only in Google Cloud SQL

  • High Availability
  • Automated Backups
  • Point-in-time Recovery
  • Encryption
  • Regional/Zonal Instances
  • Read Replicas
  • Private IP
  • BigQuery

What people use each for

The jobs each tool is most often brought in to do.

Equals

  • A revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a BI semantic layernot Google Cloud SQL
  • Analysts who need a SQL result and manual assumptions in the same file, with the assumptions visible as cellsnot Google Cloud SQL
  • Joining Stripe, Salesforce and a production database without building a warehouse and pipeline firstnot Google Cloud SQL
  • Distributing a recurring numbers pack to Slack, email or a wall display without rebuilding it as a dashboardnot Google Cloud SQL

Google Cloud SQL

  • Transaction processingnot Equals
  • Data storagenot Equals
  • Application backendnot Equals
  • Reportingnot Equals
  • Data analyticsnot Equals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Equals

  • The price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • Your data is copied out of your infrastructure by design, into a Snowflake warehouse that Equals operates, with Fivetran holding non-SQL source data in transit, and no self-hosted or bring-your-own-warehouse option is documented.
  • The financial function category contains only IRR, NPV and PMT, with no XIRR, XNPV, FV, PV, RATE or NPER, and there is no LAMBDA, LET, OFFSET or INDIRECT, so a substantial class of existing spreadsheet models cannot be ported without rework.
  • No documentation of importing or exporting Excel files exists anywhere in the docs index; the supported file sources are CSV and Google Sheets and the only documented export is dashboards as PDF, which is a notable gap for a product positioning itself as a successor to Excel.
  • Data freshness is a pricing lever rather than a setting, at six hours on Essential, one hour on Business and fifteen minutes on Enterprise, and the feature that removes row limits is itself gated above the entry tier, so the Essential row ceiling is neither published nor unlimited.

Google Cloud SQL

  • Locked into Google Cloud ecosystem with limited cross-cloud portability
  • Pay-as-you-go pricing can become expensive with unpredictable workloads
  • Limited customization options compared to self-managed databases

Pricing, plan by plan

Equals

$24000/year
  • Essential$24000/year
    • Unlimited viewers and unlimited editors
    • 3 connectors
    • Data sync every 6 hours
  • Business$36000/year
    • Unlimited viewers and unlimited editors
    • 5 connectors or a warehouse connection
    • Data sync every hour
  • Enterprise$60000/year
    • Unlimited viewers and unlimited editors
    • Unlimited connectors or a warehouse connection
    • Data sync every 15 minutes
  • Connector add-ons$199/month
    • 199 USD per month for each additional database or import script connector
    • 699 USD per month for each additional connector of any other type
    • Available on Business and Enterprise

Google Cloud SQL

Free
  • Free TierFree
    • db-f1-micro instance
    • 30GB storage
    • Limited usage
  • Standard$25/month
    • High availability
    • Automated backups
    • Point-in-time recovery

Which should you pick?

Choose Equals if

  • You need connected sheets.
  • You work on Web, API.
  • You also want real spreadsheet mechanics.
Equals review

Choose Google Cloud SQL if

  • You need high availability.
  • You want to start without paying.
  • You work on Google Cloud Platform.
  • You also want automated backups.
Google Cloud SQL review

Questions people ask

Is Equals or Google Cloud SQL better?
Neither clearly leads. Equals starts at $24000/year and Google Cloud SQL at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Equals or Google Cloud SQL?
Google Cloud SQL has a free tier; the other does not. Paid plans start at $24000/year for Equals and Free for Google Cloud SQL.
Does Equals or Google Cloud SQL run on more platforms?
Equals runs on Web, API. Google Cloud SQL runs on Google Cloud Platform.
Can I use Google Cloud SQL for free?
Yes. Google Cloud SQL has a free tier, so you can try it without paying. Equals starts at $24000/year.
What is Equals best used for?
Equals is most often used for a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer, analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells, joining stripe, salesforce and a production database without building a warehouse and pipeline first, distributing a recurring numbers pack to slack, email or a wall display without rebuilding it as a dashboard. Of those, a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer and analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells are not what Google Cloud SQL is typically brought in for.
What can Equals do that Google Cloud SQL cannot?
Equals covers Connected sheets, Real spreadsheet mechanics, Cell references into SQL, Equals Warehouse. Google Cloud SQL covers High Availability, Automated Backups, Point-in-time Recovery, Encryption.

Answered from the vendors’ own pages

Equals: Is it a real spreadsheet or a modelling tool with a grid?

A real spreadsheet. A1 references, absolute reference locking, pivot tables and spilling array formulas all work, and SQL results land in ranges that ordinary cells reference.

Google Cloud SQL: What database engines does Google Cloud SQL support?

Google Cloud SQL supports MySQL, PostgreSQL, and SQL Server. Users can choose their preferred engine when provisioning an instance and Google handles automated backups, replication, patching, and scaling.

Source
Equals: What does it actually cost?

24,000 USD a year for Essential, 36,000 for Business and 60,000 for Enterprise, billed annually. There is no monthly option and no self-serve signup; the trial is negotiated per customer.

Google Cloud SQL: Does Google Cloud SQL have a free tier?

Google Cloud SQL does not have a free tier, though new users receive free trial credits from Google Cloud Platform. Pricing is based on compute resources (CPU and memory) and storage used, with options for committed use discounts.

Source
Equals: Are seats charged?

No. Viewers and editors are unlimited on every plan. The meters are connector count, refresh frequency and AI spend, with additional connectors at 199 or 699 USD a month.

Google Cloud SQL: Can Google Cloud SQL scale automatically?

Yes. Cloud SQL automatically scales database storage and compute resources to handle increased workloads without manual intervention, and includes automated backups and high availability configurations.

Source
Equals: Does my data stay in my own warehouse?

No. Connecting more than one source syncs data into a Snowflake warehouse that Equals runs, and non-SQL sources pass through Fivetran. There is no documented self-hosted option.

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