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Cybersecurity · head to head

DTiQ vs Fig

DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Free plan
No
F

Fig

Developer Tools

IDE-style autocomplete for your existing terminal

From
Free
Free plan
Yes

The short version

  • Only Fig has a free tier, so it costs nothing to try first.
  • Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; Fig shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTiQ and Fig actually diverge.

Attributes where DTiQ and Fig differ
AttributeDTiQFig
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
CategoryCybersecurityDeveloper Tools
FoundedUnknown2020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

Only in Fig

Nothing recorded that DTiQ does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot Fig
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot Fig
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot Fig
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot Fig

Fig

No use cases recorded yet. See the Fig review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

Fig

  • Shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete
  • The standalone desktop app is no longer available or supported
  • The completion specs remain open source on GitHub, but the product that consumed them is gone

Pricing, plan by plan

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

Fig

Free

No published plan breakdown. See the Fig review.

Which should you pick?

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.

Choose Fig if

  • You want to start without paying.

Questions people ask

Is DTiQ or Fig better?
Neither clearly leads. DTiQ starts at On request and Fig at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTiQ or Fig?
Fig has a free tier; the other does not. Paid plans start at On request for DTiQ and Free for Fig.
Does DTiQ or Fig run on more platforms?
DTiQ runs on Web, iOS, Android. Fig runs on Web.
Can I use Fig for free?
Yes. Fig has a free tier, so you can try it without paying. DTiQ starts at On request.
What is DTiQ best used for?
DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what Fig is typically brought in for.
What can DTiQ do that Fig cannot?
DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting.

Answered from the vendors’ own pages

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

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