Softwr

Automotive · head to head

DealerTrack vs Cars.com

D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Cars.com logo

Cars.com

Automotive

Your trusted automotive marketplace

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Cars.com cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture
  • They diverge on capability: DealerTrack covers F&I management, Cars.com covers Vehicle listing.

Where they differ

Only the attributes on which DealerTrack and Cars.com actually diverge.

Attributes where DealerTrack and Cars.com differ
AttributeDealerTrackCars.com
Starting priceOn request$299/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19901998

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Cars.com

  • Vehicle listing
  • Marketplace access
  • Lead generation
  • Dealer profile
  • Performance tracking
  • Mobile responsive
  • Photo and video gallery
  • Consumer research tools

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Cars.com

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Cars.com

  • Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Cars.com

$299/month
  • Basic$299/month
    • Vehicle listings
    • Marketplace visibility
    • Basic lead management
  • Standard$699/month
    • Everything in Basic
    • Advanced lead tools
    • CRM integration
  • Premium$1199/month
    • Everything in Standard
    • Priority placement
    • Marketing support

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Cars.com if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace access.
Cars.com review

Questions people ask

Is DealerTrack or Cars.com better?
Neither clearly leads. DealerTrack starts at On request and Cars.com at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Cars.com?
DealerTrack starts at On request and Cars.com at $299/month.
Does DealerTrack or Cars.com run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Cars.com runs on Web, Mobile, App.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that Cars.com cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Cars.com covers Vehicle listing, Marketplace access, Lead generation, Dealer profile.
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Related pages

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