Automotive · head to head
Cars.com vs Kelley Blue Book

Kelley Blue Book
Automotive
Industry-leading vehicle valuation and pricing
- From
- Free
- Rated
- -
The short version
- Only Kelley Blue Book has a free tier, so it costs nothing to try first.
- They diverge on capability: Cars.com covers Vehicle listing, Kelley Blue Book covers Vehicle valuations.
Where they differ
Only the attributes on which Cars.com and Kelley Blue Book actually diverge.
| Attribute | Cars.com | Kelley Blue Book |
|---|---|---|
| Starting price | $299/month | Free |
| Free tier | No | Yes |
| Founded | 1998 | 1926 |
Identical on both: pricing model (subscription), platforms (Web, Mobile, App), user rating (Not yet rated), category (Automotive).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cars.com
- Vehicle listing
- Marketplace access
- Lead generation
- Dealer profile
- Performance tracking
- Mobile responsive
- Photo and video gallery
- Consumer research tools
Only in Kelley Blue Book
- Vehicle valuations
- Market pricing
- Trade-in values
- Market trends
- Historical data
- Pricing intelligence
- Vehicle comparisons
- Mobile tools
Both cover
- SSL encryption
- Secure authentication
What people use each for
The jobs each tool is most often brought in to do.
Cars.com
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Kelley Blue Book
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cars.com
- Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture
Kelley Blue Book
Nothing recorded yet. See the Kelley Blue Book review.
Pricing, plan by plan
Cars.com
$299/month- Basic$299/month
- Vehicle listings
- Marketplace visibility
- Basic lead management
- Standard$699/month
- Everything in Basic
- Advanced lead tools
- CRM integration
- Premium$1199/month
- Everything in Standard
- Priority placement
- Marketing support
Kelley Blue Book
Free- FreeFree
- Basic valuations
- Market data
- Pricing tools
- Professional$99/month
- Everything in Free
- Advanced valuations
- Historical data
- Enterprise$undefined/month
- Everything in Professional
- Bulk pricing
- Custom integrations
Which should you pick?
Choose Cars.com if
- You need vehicle listing.
- You work on Web, Mobile, App.
- You also want marketplace access.
Choose Kelley Blue Book if
- You need vehicle valuations.
- You want to start without paying.
- You work on Web, Mobile, App.
- You also want market pricing.
Questions people ask
- Is Cars.com or Kelley Blue Book better?
- Neither clearly leads. Cars.com starts at $299/month and Kelley Blue Book at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cars.com or Kelley Blue Book?
- Kelley Blue Book has a free tier; the other does not. Paid plans start at $299/month for Cars.com and Free for Kelley Blue Book.
- Does Cars.com or Kelley Blue Book run on more platforms?
- Both run on Web, Mobile, App, so platform support will not decide this one for you.
- Can I use Kelley Blue Book for free?
- Yes. Kelley Blue Book has a free tier, so you can try it without paying. Cars.com starts at $299/month.
- What is Cars.com best used for?
- Cars.com is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can Cars.com do that Kelley Blue Book cannot?
- Cars.com covers Vehicle listing, Marketplace access, Lead generation, Dealer profile. Kelley Blue Book covers Vehicle valuations, Market pricing, Trade-in values, Market trends. Both handle SSL encryption, Secure authentication.
Related pages
More on Kelley Blue Book
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