Softwr

Automotive · head to head

DealerTrack vs AutoTrader

D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
AutoTrader logo

AutoTrader

Automotive

Leading online automotive marketplace

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: DealerTrack covers F&I management, AutoTrader covers Vehicle listing.

Where they differ

Only the attributes on which DealerTrack and AutoTrader actually diverge.

Attributes where DealerTrack and AutoTrader differ
AttributeDealerTrackAutoTrader
Starting priceOn request$199/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19901997

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in AutoTrader

  • Vehicle listing
  • Marketplace visibility
  • Lead generation
  • Dealer profile
  • Performance metrics
  • Mobile optimization
  • Photo gallery
  • Video integration

Both cover

  • Payment processors

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

AutoTrader

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

AutoTrader

Nothing recorded yet. See the AutoTrader review.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

AutoTrader

$199/month
  • Starter$199/month
    • Vehicle listings
    • Basic lead management
    • Dealer profile
  • Professional$499/month
    • Everything in Starter
    • Advanced lead tools
    • CRM integration
  • Premium$899/month
    • Everything in Professional
    • Top placement
    • Priority support

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose AutoTrader if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace visibility.
AutoTrader review

Questions people ask

Is DealerTrack or AutoTrader better?
Neither clearly leads. DealerTrack starts at On request and AutoTrader at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or AutoTrader?
DealerTrack starts at On request and AutoTrader at $199/month.
Does DealerTrack or AutoTrader run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. AutoTrader runs on Web, Mobile, App.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that AutoTrader cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. AutoTrader covers Vehicle listing, Marketplace visibility, Lead generation, Dealer profile. Both handle Payment processors.
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Related pages

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