Softwr

Marketing · head to head

Datorama vs SAP BusinessObjects

Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite
SAP BusinessObjects logo

SAP BusinessObjects

Business Intelligence

Enterprise business intelligence suite

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Datorama covers Multi-channel data consolidation, SAP BusinessObjects covers Crystal Reports.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Datorama and SAP BusinessObjects actually diverge.

Attributes where Datorama and SAP BusinessObjects differ
AttributeDatoramaSAP BusinessObjects
Starting price$1500/month$400/month
PlatformsWeb, Mobile, ApiWeb, Desktop, Mobile
CategoryMarketingBusiness Intelligence
Founded20161972

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Only in SAP BusinessObjects

  • Crystal Reports
  • Web Intelligence
  • Lumira
  • Analysis for Office
  • Live Office
  • SAP HANA
  • SAP ERP
  • Oracle

What people use each for

The jobs each tool is most often brought in to do.

Datorama

  • Marketing analyticsnot SAP BusinessObjects
  • Performance monitoringnot SAP BusinessObjects
  • Campaign analysisnot SAP BusinessObjects
  • ROI measurementnot SAP BusinessObjects

SAP BusinessObjects

  • Enterprise reportingnot Datorama
  • Executive dashboardsnot Datorama
  • Regulatory compliancenot Datorama
  • Strategic planningnot Datorama
  • Operational analyticsnot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

SAP BusinessObjects

  • SAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary

Pricing, plan by plan

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

SAP BusinessObjects

$400/month
  • Standard$400/month
    • Core BI Tools
    • Web Intelligence
    • Crystal Reports
  • EnterpriseFree
    • Full Suite
    • Advanced Features
    • Premium Support

Which should you pick?

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Choose SAP BusinessObjects if

  • You need crystal reports.
  • You work on Web, Desktop, Mobile.
  • You also want web intelligence.
SAP BusinessObjects review

Questions people ask

Is Datorama or SAP BusinessObjects better?
Neither clearly leads. Datorama starts at $1500/month and SAP BusinessObjects at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or SAP BusinessObjects?
Datorama starts at $1500/month and SAP BusinessObjects at $400/month.
Does Datorama or SAP BusinessObjects run on more platforms?
Datorama runs on Web, Mobile, Api. SAP BusinessObjects runs on Web, Desktop, Mobile.
What is Datorama best used for?
Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what SAP BusinessObjects is typically brought in for.
What can Datorama do that SAP BusinessObjects cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. SAP BusinessObjects covers Crystal Reports, Web Intelligence, Lumira, Analysis for Office.
Share

Related pages

More on Datorama

More on SAP BusinessObjects

Keep looking

Other head to heads