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Software · head to head

15Five vs Ruler Analytics

15Five logo

15Five

Software

Performance management that drives results

From
$4/month
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: 15Five split across three tiers, so performance reviews, OKRs and 360 feedback need Perform at $11 per user per month rather than the $4 Engage tier; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: 15Five covers Weekly check-ins, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which 15Five and Ruler Analytics actually diverge.

Attributes where 15Five and Ruler Analytics differ
Attribute15FiveRuler Analytics
Starting price$4/month£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, Android, ApiWeb
Founded20112012

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 15Five

  • Weekly check-ins
  • 1-on-1 meetings
  • OKRs & goal tracking
  • Performance reviews
  • High fives recognition
  • Engagement surveys
  • Pulse surveys
  • Manager effectiveness

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Salesforce
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

15Five

  • Running engagement surveys with heat maps and benchmarkingnot Ruler Analytics
  • Performance reviews and continuous feedback cyclesnot Ruler Analytics
  • Setting and tracking OKRsnot Ruler Analytics
  • 360 degree feedback and talent matrix reviewsnot Ruler Analytics
  • Compensation review cycles as a paid add-onnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot 15Five
  • ROI measurementnot 15Five
  • Lead trackingnot 15Five
  • Revenue attributionnot 15Five

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

15Five

  • Split across three tiers, so performance reviews, OKRs and 360 feedback need Perform at $11 per user per month rather than the $4 Engage tier
  • Manager training microlearnings are only in Total Platform at $16 per user per month
  • Compensation is a paid add-on at $9 per user per month, rising to $11 with benchmarking
  • The Kona meeting assistant is a further $2 per employee per month and Kona Coach $19 per manager per month
  • Advertised prices are the annual rates

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

15Five

$4/month
  • Engage$4/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$10/month
    • Weekly check-ins
    • 1-on-1s
    • Performance reviews
  • Total Platform$16/month
    • Everything in Engage & Perform
    • Career paths
    • Competencies

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose 15Five if

  • You need weekly check-ins.
  • You work on Web, Ios, Android, Api.
  • You also want 1-on-1 meetings.
15Five review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is 15Five or Ruler Analytics better?
Neither clearly leads. 15Five starts at $4/month and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 15Five or Ruler Analytics?
15Five starts at $4/month and Ruler Analytics at £299/month.
Does 15Five or Ruler Analytics run on more platforms?
15Five runs on Web, Ios, Android, Api. Ruler Analytics runs on Web.
What is 15Five best used for?
15Five is most often used for running engagement surveys with heat maps and benchmarking, performance reviews and continuous feedback cycles, setting and tracking okrs, 360 degree feedback and talent matrix reviews. Of those, running engagement surveys with heat maps and benchmarking and performance reviews and continuous feedback cycles are not what Ruler Analytics is typically brought in for.
What can 15Five do that Ruler Analytics cannot?
15Five covers Weekly check-ins, 1-on-1 meetings, OKRs & goal tracking, Performance reviews. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Salesforce, Data encryption.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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