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CrowdTangle vs Klipfolio

C

CrowdTangle

News

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite
Klipfolio logo

Klipfolio

Business Intelligence

Dashboard and reporting for teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Klipfolio has a free tier, so it costs nothing to try first.
  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; Klipfolio requires Formula knowledge for complex data transformations
  • They diverge on capability: CrowdTangle covers Social listening, Klipfolio covers Pre-built Metrics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CrowdTangle and Klipfolio actually diverge.

Attributes where CrowdTangle and Klipfolio differ
AttributeCrowdTangleKlipfolio
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, Mobile
CategoryNewsBusiness Intelligence
Founded20112001

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in Klipfolio

  • Pre-built Metrics
  • Real-time Data
  • Custom Visualizations
  • Data Modeling
  • TV Display
  • Google Analytics
  • HubSpot
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot Klipfolio
  • Social listeningnot Klipfolio
  • Competitor analysisnot Klipfolio
  • Trend identificationnot Klipfolio

Klipfolio

  • KPI monitoringnot CrowdTangle
  • Real-time dashboardsnot CrowdTangle
  • TV dashboardsnot CrowdTangle
  • Team metricsnot CrowdTangle
  • Client reportingnot CrowdTangle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Klipfolio

  • Requires Formula knowledge for complex data transformations
  • Dashboard setup is time-consuming with each widget built individually
  • Performance slows with very large datasets or intricate dashboard complexity

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Klipfolio

Free
  • PowerMetrics FreeFree
    • 3 users
    • 250 metric instances
    • Limited data sources
  • Klips Starter$90/month
    • 1-5 dashboards
    • Limited data sources
    • Basic customization
  • Klips Professional$350/month
    • Unlimited dashboards
    • All data connectors
    • Advanced formulas

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Choose Klipfolio if

  • You need pre-built metrics.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want real-time data.
Klipfolio review

Questions people ask

Is CrowdTangle or Klipfolio better?
Neither clearly leads. CrowdTangle starts at On request and Klipfolio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or Klipfolio?
Klipfolio has a free tier; the other does not. Paid plans start at On request for CrowdTangle and Free for Klipfolio.
Does CrowdTangle or Klipfolio run on more platforms?
CrowdTangle runs on Web. Klipfolio runs on Web, Mobile.
Can I use Klipfolio for free?
Yes. Klipfolio has a free tier, so you can try it without paying. CrowdTangle starts at On request.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what Klipfolio is typically brought in for.
What can CrowdTangle do that Klipfolio cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Klipfolio covers Pre-built Metrics, Real-time Data, Custom Visualizations, Data Modeling. Both handle Web support.

Answered from the vendors’ own pages

Klipfolio: What is Klipfolio's pricing model?

Klipfolio offers two products: Klips (original dashboard builder) starting at $90/month, and PowerMetrics (metrics-focused) with a free plan for up to 3 users and 250 metrics. Both offer 14-day free trials.

Source
Klipfolio: How many data sources does Klipfolio support?

Klipfolio connects to over 140 data connectors including databases, APIs, spreadsheets, and SaaS applications for seamless data aggregation.

Source
Klipfolio: Do I need technical skills to use Klipfolio?

Basic dashboard creation uses drag-and-drop interface, but advanced features require Excel-like formulas and some data transformation knowledge. Non-technical users often need developer help for complex visualizations.

Source
Klipfolio: Can Klipfolio replace Tableau?

Klipfolio works better for smaller teams and faster setup, while Tableau offers deeper analysis and visual sophistication. Klipfolio is more cost-effective; Tableau is more powerful for enterprise analytics.

Source
Klipfolio: Is there a free version of Klipfolio?

PowerMetrics has a free plan supporting 3 users and 250 metric instances. Klips (the dashboard builder) offers a 14-day free trial but no permanent free tier.

Source
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