Softwr

Marketing · head to head

Crazy Egg vs Eppo

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Eppo logo

Eppo

Testing

Warehouse-native experimentation and feature flagging, now sold as Datadog Experiments

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Eppo datadog acquired Eppo in May 2025 and is folding it into Datadog Experiments, so you are now buying a component of an observability suite rather than an independent product, and roadmap priorities will follow Datadog’s bundle strategy.
  • They diverge on capability: Crazy Egg covers Heatmaps, Eppo covers Warehouse-native analysis.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Crazy Egg and Eppo actually diverge.

Attributes where Crazy Egg and Eppo differ
AttributeCrazy EggEppo
Starting price$29/monthOn request
Pricing modelUnknownquote
PlatformsWeb, APIWeb, Cloud
CategoryMarketingTesting
Founded2006Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Google Analytics
  • Shopify
  • WordPress

Only in Eppo

  • Warehouse-native analysis
  • Sequential testing
  • CUPED variance reduction
  • Feature flagging
  • Metric governance
  • Contextual bandits
  • Experiment scorecards
  • Heterogeneous effect analysis

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Eppo
  • Session recordings to see where visitors strugglenot Eppo
  • A/B testing page variantsnot Eppo
  • Snapshot reports comparing behaviour over timenot Eppo

Eppo

  • A company whose experiment results have repeatedly disagreed with the analytics team’s own numbers because the two systems define revenue differentlynot Crazy Egg
  • A product organisation with low traffic on a key surface that needs variance reduction to reach a decision in weeks instead of monthsnot Crazy Egg
  • A team that must keep user-level event data inside its own warehouse for regulatory reasons and cannot ship it to a third-party analytics vendornot Crazy Egg
  • An existing Datadog customer consolidating product analytics, feature flags and experimentation onto one vendor agreementnot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Eppo

  • Datadog acquired Eppo in May 2025 and is folding it into Datadog Experiments, so you are now buying a component of an observability suite rather than an independent product, and roadmap priorities will follow Datadog’s bundle strategy.
  • No pricing is published anywhere, before or after the acquisition; the site offers only a demo request, so cost cannot be estimated without a sales process and is likely to be quoted alongside a wider Datadog contract.
  • Because analysis runs in your warehouse, Eppo shifts compute cost onto your Snowflake or BigQuery bill; a large experiment programme with frequent recomputation raises a line item that does not appear in the Eppo quote at all.
  • Results are only as fresh as the pipeline feeding the warehouse, so teams used to near-real-time dashboards from an event-based tool will wait hours for updated numbers, which slows down the fast iteration loops some product teams rely on.
  • It assumes a mature data stack with a warehouse, defined metrics and analysts who can maintain them; an organisation without that has to build the data foundation first, which makes the real adoption cost far larger than the licence.

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Eppo

On request
  • Eppo, now Datadog Experiments$undefined/year
    • Warehouse-native experiment analysis
    • Feature flagging and assignment
    • Sequential testing and CUPED variance reduction

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Eppo if

  • You need warehouse-native analysis.
  • You work on Web, Cloud.
  • You also want sequential testing.
Eppo review

Questions people ask

Is Crazy Egg or Eppo better?
Neither clearly leads. Crazy Egg starts at $29/month and Eppo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Eppo?
Crazy Egg starts at $29/month and Eppo at On request.
Does Crazy Egg or Eppo run on more platforms?
Crazy Egg runs on Web, API. Eppo runs on Web, Cloud.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Eppo is typically brought in for.
What can Crazy Egg do that Eppo cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Eppo covers Warehouse-native analysis, Sequential testing, CUPED variance reduction, Feature flagging.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Eppo: Is Eppo still a separate product?

It is still sold and supported, but Datadog acquired it in May 2025 and it is branded as Datadog Experiments. Buy it expecting a Datadog product roadmap.

Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Eppo: What does it cost?

Nothing is published. There is no pricing page, only a demo request, and pricing is now likely bundled into a Datadog agreement.

Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
Eppo: Does it need a data warehouse?

Yes. Warehouse-native analysis is the whole architecture. Without Snowflake, BigQuery, Redshift or Databricks there is no product.

Eppo: Does it include feature flags?

Yes. Assignment and measurement come from the same system, which is the main reason teams pick it over pairing a flag tool with a separate analysis tool.

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