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E-Commerce · head to head

Contentful vs Microsoft Excel

Contentful logo

Contentful

E-Commerce

The content platform for the digital-first era

From
Free
Rated
-
Full reviewWebsite
Microsoft Excel logo

Microsoft Excel

Accounting

Spreadsheet software for data analysis and visualization

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Contentful pricing model with content type limits (48) forces full tier upgrades; Microsoft Excel free tier limited to 5 GB cloud storage and web-only access
  • They diverge on capability: Contentful covers Content modeling, Microsoft Excel covers Advanced formulas.

Where they differ

Only the attributes on which Contentful and Microsoft Excel actually diverge.

Attributes where Contentful and Microsoft Excel differ
AttributeContentfulMicrosoft Excel
Pricing modelUnknownfreemium
PlatformsWeb, APIWindows, Macos, Web, Ios, Android
CategoryE-CommerceAccounting
Founded20131975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentful

  • Content modeling
  • RESTful APIs
  • GraphQL API
  • Webhooks
  • Rich text editor
  • Asset management
  • Multi-language support
  • Version control

Only in Microsoft Excel

  • Advanced formulas
  • Pivot tables
  • Data visualization
  • Charts and graphs
  • Conditional formatting
  • Data analysis tools
  • Macro automation
  • Collaboration features

What people use each for

The jobs each tool is most often brought in to do.

Contentful

  • Website content managementnot Microsoft Excel
  • Mobile app contentnot Microsoft Excel
  • E-commerce catalogsnot Microsoft Excel
  • Multi-channel publishingnot Microsoft Excel
  • Digital experiencesnot Microsoft Excel

Microsoft Excel

  • Financial modelingnot Contentful
  • Data analysisnot Contentful
  • Budget planningnot Contentful
  • Reportingnot Contentful
  • Business intelligencenot Contentful
  • Statistical analysisnot Contentful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentful

  • Pricing model with content type limits (48) forces full tier upgrades
  • Limited GraphQL mutations for content management complexity
  • Requires significant technical expertise and developer dependency
  • Uncertainty following Salesforce acquisition announcement in June 2026

Microsoft Excel

  • Free tier limited to 5 GB cloud storage and web-only access
  • Paid plans have per-user costs increasing significantly with more users
  • AI features like Copilot limited or unavailable on lower-tier plans

Pricing, plan by plan

Contentful

Free
  • FreeFree
    • 10 users
    • 100K API calls per month
    • 1 Space
  • Team$489/month
    • Higher usage limits
    • Additional collaboration features
    • Professional support

Microsoft Excel

Free
  • Microsoft Excel (Free)Free
    • Excel for the web
    • Real-time collaboration
    • 5 GB cloud storage
  • Microsoft 365 Personal$9.99/month
    • Desktop Excel app
    • 1 TB cloud storage
    • Single user on up to 5 devices
  • Microsoft 365 Family$12.99/month
    • 1-6 users (AI features for subscription owner)
    • Up to 6 TB cloud storage (1 TB per person)
    • Each user up to 5 devices
  • Microsoft 365 Premium$19.99/month
    • 1-6 users
    • Extensive Copilot feature access
    • Exclusive advanced AI capabilities

Which should you pick?

Choose Contentful if

  • You need content modeling.
  • You want to start without paying.
  • You work on Web, API.
  • You also want restful apis.
Contentful review

Choose Microsoft Excel if

  • You need advanced formulas.
  • You want to start without paying.
  • You work on Windows, Macos, Web, Ios, Android.
  • You also want pivot tables.
Microsoft Excel review

Questions people ask

Is Contentful or Microsoft Excel better?
Neither clearly leads. Contentful starts at Free and Microsoft Excel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentful or Microsoft Excel?
Contentful starts at Free and Microsoft Excel at Free.
Does Contentful or Microsoft Excel run on more platforms?
Contentful runs on Web, API. Microsoft Excel runs on Windows, Macos, Web, Ios, Android.
Can I use Contentful for free?
Both have a free tier, so you can try either at no cost before committing.
What is Contentful best used for?
Contentful is most often used for website content management, mobile app content, e-commerce catalogs, multi-channel publishing. Of those, website content management and mobile app content are not what Microsoft Excel is typically brought in for.
What can Contentful do that Microsoft Excel cannot?
Contentful covers Content modeling, RESTful APIs, GraphQL API, Webhooks. Microsoft Excel covers Advanced formulas, Pivot tables, Data visualization, Charts and graphs.

Answered from the vendors’ own pages

Contentful: Does Contentful offer a free tier?

Yes, Contentful has a Free tier with 10 users, 100K API calls per month, and support for 1 Space. This is suitable for small projects and proof-of-concept work.

Source
Microsoft Excel: How much does Microsoft Excel cost?

Microsoft Excel is free as a web app with 5 GB storage. Paid options include Microsoft 365 Personal at $9.99/month for desktop apps and 1 TB storage, Family at $12.99/month for 1-6 users with 6 TB total storage, and Premium at $19.99/month with extended Copilot access.

Source
Contentful: What is the difference between Contentful and traditional CMS platforms?

Contentful is a headless CMS that decouples content from presentation, allowing you to deliver the same content across websites, mobile apps, IoT devices, and voice assistants without duplication.

Source
Microsoft Excel: Is there a free version of Excel?

Yes, Excel for the web is free and includes sharing, real-time collaboration, and 5 GB cloud storage accessible on web, iOS, and Android without subscription.

Source
Contentful: How does Contentful handle multi-locale content?

Contentful supports multi-locale content, though multi-locale costs must be negotiated upfront depending on your pricing tier and requirements.

Source
Microsoft Excel: What is the difference between Microsoft 365 Family and Premium tiers?

Family tier at $12.99/month supports 1-6 users with 6 TB total storage and standard features. Premium tier at $19.99/month allows extensive Copilot feature access and exclusive advanced AI capabilities including image creation and audio generation.

Source
Contentful: Does Contentful integrate with e-commerce platforms?

Yes, Contentful partners with Commerce Layer, an API-first commerce platform, to enable enterprise-grade e-commerce experiences alongside headless CMS capabilities.

Source
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