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Crypto · head to head

CoinMarketCap vs Equals

CoinMarketCap logo

CoinMarketCap

Crypto

The world's most-referenced price-tracking website

From
Free
Rated
-
Full reviewWebsite
Equals logo

Equals

Spreadsheets

A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD

From
$24000/year
Rated
-
Full reviewWebsite

The short version

  • Only CoinMarketCap has a free tier, so it costs nothing to try first.
  • Each has a real cost: CoinMarketCap the free Basic plan gives historical data going back only 60 seconds, so it cannot answer any question about the past; Equals the price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • They diverge on capability: CoinMarketCap covers Price Tracking, Equals covers Connected sheets.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CoinMarketCap and Equals actually diverge.

Attributes where CoinMarketCap and Equals differ
AttributeCoinMarketCapEquals
Starting priceFree$24000/year
Pricing modelfreemiumPer year by connector count and refresh frequency
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, API
CategoryCryptoSpreadsheets
Founded2013Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CoinMarketCap

  • Price Tracking
  • Market Cap Rankings
  • Portfolio Tracker
  • Crypto News
  • API Access
  • Binance
  • Exchanges
  • Web support

Only in Equals

  • Connected sheets
  • Real spreadsheet mechanics
  • Cell references into SQL
  • Equals Warehouse
  • Views
  • Writeback

What people use each for

The jobs each tool is most often brought in to do.

CoinMarketCap

  • Real-time cryptocurrency market tracking and analysisnot Equals
  • Historical price data retrieval for researchnot Equals
  • Exchange tracking and aggregationnot Equals
  • Token information and metadata accessnot Equals
  • Portfolio monitoring integrationsnot Equals

Equals

  • A revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a BI semantic layernot CoinMarketCap
  • Analysts who need a SQL result and manual assumptions in the same file, with the assumptions visible as cellsnot CoinMarketCap
  • Joining Stripe, Salesforce and a production database without building a warehouse and pipeline firstnot CoinMarketCap
  • Distributing a recurring numbers pack to Slack, email or a wall display without rebuilding it as a dashboardnot CoinMarketCap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CoinMarketCap

  • The free Basic plan gives historical data going back only 60 seconds, so it cannot answer any question about the past
  • Three years of history requires the $29 Builder plan and all time history the $79 Startup plan
  • Free is capped at 15,000 credits a month and 50 requests a minute
  • Rate limits are tiered separately from credits, from 50 a minute on free to 1,200 on Professional
  • Enterprise pricing is custom despite listing 30,000,000 credits

Equals

  • The price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • Your data is copied out of your infrastructure by design, into a Snowflake warehouse that Equals operates, with Fivetran holding non-SQL source data in transit, and no self-hosted or bring-your-own-warehouse option is documented.
  • The financial function category contains only IRR, NPV and PMT, with no XIRR, XNPV, FV, PV, RATE or NPER, and there is no LAMBDA, LET, OFFSET or INDIRECT, so a substantial class of existing spreadsheet models cannot be ported without rework.
  • No documentation of importing or exporting Excel files exists anywhere in the docs index; the supported file sources are CSV and Google Sheets and the only documented export is dashboards as PDF, which is a notable gap for a product positioning itself as a successor to Excel.
  • Data freshness is a pricing lever rather than a setting, at six hours on Essential, one hour on Business and fifteen minutes on Enterprise, and the feature that removes row limits is itself gated above the entry tier, so the Essential row ceiling is neither published nor unlimited.

Pricing, plan by plan

CoinMarketCap

Free
  • Keyless (Trial)Free
    • No signup required
    • Access to selected API endpoints
    • Market listings, quotes, global metrics
  • Basic (Free Authenticated)Free
    • 15,000 monthly call credits
    • 50 requests per minute
    • Historical data access

Equals

$24000/year
  • Essential$24000/year
    • Unlimited viewers and unlimited editors
    • 3 connectors
    • Data sync every 6 hours
  • Business$36000/year
    • Unlimited viewers and unlimited editors
    • 5 connectors or a warehouse connection
    • Data sync every hour
  • Enterprise$60000/year
    • Unlimited viewers and unlimited editors
    • Unlimited connectors or a warehouse connection
    • Data sync every 15 minutes
  • Connector add-ons$199/month
    • 199 USD per month for each additional database or import script connector
    • 699 USD per month for each additional connector of any other type
    • Available on Business and Enterprise

Which should you pick?

Choose CoinMarketCap if

  • You need price tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want market cap rankings.
CoinMarketCap review

Choose Equals if

  • You need connected sheets.
  • You work on Web, API.
  • You also want real spreadsheet mechanics.
Equals review

Questions people ask

Is CoinMarketCap or Equals better?
Neither clearly leads. CoinMarketCap starts at Free and Equals at $24000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CoinMarketCap or Equals?
CoinMarketCap has a free tier; the other does not. Paid plans start at Free for CoinMarketCap and $24000/year for Equals.
Does CoinMarketCap or Equals run on more platforms?
CoinMarketCap runs on Web, Ios, Android. Equals runs on Web, API.
Can I use CoinMarketCap for free?
Yes. CoinMarketCap has a free tier, so you can try it without paying. Equals starts at $24000/year.
What is CoinMarketCap best used for?
CoinMarketCap is most often used for real-time cryptocurrency market tracking and analysis, historical price data retrieval for research, exchange tracking and aggregation, token information and metadata access. Of those, real-time cryptocurrency market tracking and analysis and historical price data retrieval for research are not what Equals is typically brought in for.
What can CoinMarketCap do that Equals cannot?
CoinMarketCap covers Price Tracking, Market Cap Rankings, Portfolio Tracker, Crypto News. Equals covers Connected sheets, Real spreadsheet mechanics, Cell references into SQL, Equals Warehouse.

Answered from the vendors’ own pages

CoinMarketCap: Does CoinMarketCap offer a free API?

Yes, CoinMarketCap offers a free Basic tier with 15,000 monthly API call credits, 50 requests per minute, historical data access, and commercial use rights after creating a free Developer Portal account.

Source
Equals: Is it a real spreadsheet or a modelling tool with a grid?

A real spreadsheet. A1 references, absolute reference locking, pivot tables and spilling array formulas all work, and SQL results land in ranges that ordinary cells reference.

CoinMarketCap: What are CoinMarketCap's rate limits?

The free Basic plan allows 50 requests per minute with 15,000 monthly call credits. Paid plans offer higher limits; specific rates require contacting sales.

Source
Equals: What does it actually cost?

24,000 USD a year for Essential, 36,000 for Business and 60,000 for Enterprise, billed annually. There is no monthly option and no self-serve signup; the trial is negotiated per customer.

CoinMarketCap: Can I use CoinMarketCap API for commercial purposes?

Yes, the free Basic plan explicitly allows commercial use after signup. Higher-tier commercial plans are also available.

Source
Equals: Are seats charged?

No. Viewers and editors are unlimited on every plan. The meters are connector count, refresh frequency and AI spend, with additional connectors at 199 or 699 USD a month.

CoinMarketCap: How much historical cryptocurrency data does CoinMarketCap provide?

CoinMarketCap provides 16 years of historical data across 50 million+ tracked tokens and 941+ exchanges.

Source
Equals: Does my data stay in my own warehouse?

No. Connecting more than one source syncs data into a Snowflake warehouse that Equals runs, and non-SQL sources pass through Fivetran. There is no documented self-hosted option.

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