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Browser Extensions · head to head

BuiltWith vs Rakuten

BuiltWith logo

BuiltWith

Browser Extensions

See what websites are built with

From
Free
Rated
-
Full reviewWebsite
Rakuten logo

Rakuten

Browser Extensions

Get cash back on every purchase

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuiltWith free tier limited to individual site lookups with no features; Rakuten minimum withdrawal amount of $5.01 creates friction for light users
  • They diverge on capability: BuiltWith covers Technology profiling, Rakuten covers Cash back rewards.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BuiltWith and Rakuten actually diverge.

Attributes where BuiltWith and Rakuten differ
AttributeBuiltWithRakuten
Pricing modelsubscriptionfree
PlatformsWebBrowser Extension (Chrome, Firefox, Safari, Edge)
Founded20071999

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Browser Extensions).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuiltWith

  • Technology profiling
  • Market research
  • Competitor analysis
  • Lead generation

Only in Rakuten

  • Cash back rewards
  • Coupon codes
  • In-store offers
  • Price comparisons
  • Safari support

Both cover

  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

BuiltWith

  • Technology intelligence and market researchnot Rakuten
  • Competitive analysis and lead generationnot Rakuten
  • Web technology tracking and reportingnot Rakuten

Rakuten

  • Cash back on online purchases from partner retailersnot BuiltWith
  • Cash back on in-store purchases using linked cardsnot BuiltWith

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuiltWith

  • Free tier limited to individual site lookups with no features
  • Basic plan severely limited: 2 technologies, 2 keywords, 2 reports
  • Single login user on Basic and Pro plans
  • Minimum paid plan is $295/month
  • No monthly payment option mentioned; minimum 1-month term annual

Rakuten

  • Minimum withdrawal amount of $5.01 creates friction for light users
  • Quarterly payout schedule only, with months-long delays between earning and receiving payments
  • Amazon cashback limited to specific categories at 1-3% rates
  • Must click through Rakuten link first or cashback does not register

Pricing, plan by plan

BuiltWith

Free
  • FreeFree
    • Individual site lookups
    • Limited data access
  • Basic$295/month
    • 2 Technologies
    • 2 Keywords
    • 2 Retail Reports
  • Pro$495/month
    • Unlimited Technologies
    • Unlimited Keywords
    • Unlimited Retail Reports
  • Team$995/month
    • Unlimited access all features
    • Unlimited Pro Logins
    • CRM Integration

Rakuten

Free

No published plan breakdown. See the Rakuten review.

Which should you pick?

Choose BuiltWith if

  • You need technology profiling.
  • You want to start without paying.
  • You also want market research.
BuiltWith review

Choose Rakuten if

  • You need cash back rewards.
  • You want to start without paying.
  • You work on Browser Extension (Chrome, Firefox, Safari, Edge).
  • You also want coupon codes.
Rakuten review

Questions people ask

Is BuiltWith or Rakuten better?
Neither clearly leads. BuiltWith starts at Free and Rakuten at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuiltWith or Rakuten?
BuiltWith starts at Free and Rakuten at Free.
Does BuiltWith or Rakuten run on more platforms?
BuiltWith runs on Web. Rakuten runs on Browser Extension (Chrome, Firefox, Safari, Edge).
Can I use BuiltWith for free?
Both have a free tier, so you can try either at no cost before committing.
What is BuiltWith best used for?
BuiltWith is most often used for technology intelligence and market research, competitive analysis and lead generation, web technology tracking and reporting. Of those, technology intelligence and market research and competitive analysis and lead generation are not what Rakuten is typically brought in for.
What can BuiltWith do that Rakuten cannot?
BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation. Rakuten covers Cash back rewards, Coupon codes, In-store offers, Price comparisons. Both handle Chrome support, Firefox support, Edge support.

Answered from the vendors’ own pages

BuiltWith: Does BuiltWith offer a free plan?

Yes, BuiltWith offers a free tier for individual website lookups. For full features, paid plans start at $295/month (Basic).

Source
Rakuten: Does Rakuten charge membership fees?

No. Rakuten is completely free to join and use. There are no membership fees, setup fees, or any charges to members. Rakuten's revenue comes from merchant commissions, not user fees.

Source
BuiltWith: What are the differences between Basic and Pro plans?

Basic ($295/month) includes 2 technologies, 2 keywords, and 2 retail reports. Pro ($495/month) provides unlimited access to technologies, keywords, and retail reports.

Source
Rakuten: Is there a cost to use the Rakuten browser extension or mobile app?

No, both the browser extension and mobile app are free to download and use at no cost.

Source
BuiltWith: How many users can access BuiltWith simultaneously?

Basic and Pro plans include 1 system login. The Team plan at $995/month provides unlimited Pro Logins for multi-user access.

Source
Rakuten: How does Rakuten make money if it's free?

Brands partner with Rakuten and pay commissions to bring them customers. Rakuten shares a portion of these commissions with members as cash back rewards.

Source
BuiltWith: What payment methods does BuiltWith accept?

BuiltWith accepts credit cards (Visa, Mastercard, Amex), PayPal, Bitcoin, and wire transfers for yearly contracts.

Source
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