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Browser Extensions · head to head

BuiltWith vs Capital One Shopping

BuiltWith logo

BuiltWith

Browser Extensions

See what websites are built with

From
Free
Rated
-
Full reviewWebsite
Capital One Shopping logo

Capital One Shopping

Browser Extensions

Automatically save while you shop

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuiltWith free tier limited to individual site lookups with no features; Capital One Shopping limited to coupon and price comparison features, no true cashback rewards
  • They diverge on capability: BuiltWith covers Technology profiling, Capital One Shopping covers Price comparison.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BuiltWith and Capital One Shopping actually diverge.

Attributes where BuiltWith and Capital One Shopping differ
AttributeBuiltWithCapital One Shopping
Pricing modelsubscriptionUnknown
PlatformsWebWeb, iOS, Android
Founded20072014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Browser Extensions).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuiltWith

  • Technology profiling
  • Market research
  • Competitor analysis
  • Lead generation

Only in Capital One Shopping

  • Price comparison
  • Coupon finder
  • Price tracking
  • Credits rewards
  • Safari support

Both cover

  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

BuiltWith

  • Technology intelligence and market researchnot Capital One Shopping
  • Competitive analysis and lead generationnot Capital One Shopping
  • Web technology tracking and reportingnot Capital One Shopping

Capital One Shopping

  • Automatically applying coupon codes at checkoutnot BuiltWith
  • Tracking price drops on itemsnot BuiltWith
  • Earning category-based cashback on purchasesnot BuiltWith

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuiltWith

  • Free tier limited to individual site lookups with no features
  • Basic plan severely limited: 2 technologies, 2 keywords, 2 reports
  • Single login user on Basic and Pro plans
  • Minimum paid plan is $295/month
  • No monthly payment option mentioned; minimum 1-month term annual

Capital One Shopping

  • Limited to coupon and price comparison features, no true cashback rewards
  • Dependent on retailers offering coupons or price matching
  • Browser extension adds processing overhead to shopping sessions

Pricing, plan by plan

BuiltWith

Free
  • FreeFree
    • Individual site lookups
    • Limited data access
  • Basic$295/month
    • 2 Technologies
    • 2 Keywords
    • 2 Retail Reports
  • Pro$495/month
    • Unlimited Technologies
    • Unlimited Keywords
    • Unlimited Retail Reports
  • Team$995/month
    • Unlimited access all features
    • Unlimited Pro Logins
    • CRM Integration

Capital One Shopping

Free

No published plan breakdown. See the Capital One Shopping review.

Which should you pick?

Choose BuiltWith if

  • You need technology profiling.
  • You want to start without paying.
  • You also want market research.
BuiltWith review

Choose Capital One Shopping if

  • You need price comparison.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want coupon finder.
Capital One Shopping review

Questions people ask

Is BuiltWith or Capital One Shopping better?
Neither clearly leads. BuiltWith starts at Free and Capital One Shopping at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuiltWith or Capital One Shopping?
BuiltWith starts at Free and Capital One Shopping at Free.
Does BuiltWith or Capital One Shopping run on more platforms?
BuiltWith runs on Web. Capital One Shopping runs on Web, iOS, Android.
Can I use BuiltWith for free?
Both have a free tier, so you can try either at no cost before committing.
What is BuiltWith best used for?
BuiltWith is most often used for technology intelligence and market research, competitive analysis and lead generation, web technology tracking and reporting. Of those, technology intelligence and market research and competitive analysis and lead generation are not what Capital One Shopping is typically brought in for.
What can BuiltWith do that Capital One Shopping cannot?
BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation. Capital One Shopping covers Price comparison, Coupon finder, Price tracking, Credits rewards. Both handle Chrome support, Firefox support, Edge support.

Answered from the vendors’ own pages

BuiltWith: Does BuiltWith offer a free plan?

Yes, BuiltWith offers a free tier for individual website lookups. For full features, paid plans start at $295/month (Basic).

Source
Capital One Shopping: Is Capital One Shopping free?

Yes. Capital One Shopping is 100% free to install and use on desktop or mobile. There are no fees or charges.

Source
BuiltWith: What are the differences between Basic and Pro plans?

Basic ($295/month) includes 2 technologies, 2 keywords, and 2 retail reports. Pro ($495/month) provides unlimited access to technologies, keywords, and retail reports.

Source
Capital One Shopping: Does Capital One Shopping require a Capital One account?

No. Capital One Shopping is free for everyone, including people who are not Capital One customers.

Source
BuiltWith: How many users can access BuiltWith simultaneously?

Basic and Pro plans include 1 system login. The Team plan at $995/month provides unlimited Pro Logins for multi-user access.

Source
Capital One Shopping: What platforms does Capital One Shopping support?

Capital One Shopping is available as a browser extension for desktop browsers and as a mobile app for iOS and Android.

BuiltWith: What payment methods does BuiltWith accept?

BuiltWith accepts credit cards (Visa, Mastercard, Amex), PayPal, Bitcoin, and wire transfers for yearly contracts.

Source
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