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Browser Extensions · head to head

BuiltWith vs WhatFont

BuiltWith logo

BuiltWith

Browser Extensions

See what websites are built with

From
Free
Rated
-
Full reviewWebsite
WhatFont logo

WhatFont

Browser Extensions

Identify fonts on web pages

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuiltWith free tier limited to individual site lookups with no features; WhatFont can only detect web-safe fonts and fonts loaded via web font services
  • They diverge on capability: BuiltWith covers Technology profiling, WhatFont covers Font detection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BuiltWith and WhatFont actually diverge.

Attributes where BuiltWith and WhatFont differ
AttributeBuiltWithWhatFont
Pricing modelsubscriptionUnknown
PlatformsWebChrome, Firefox, Arc
Founded20072011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Browser Extensions).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuiltWith

  • Technology profiling
  • Market research
  • Competitor analysis
  • Lead generation

Only in WhatFont

  • Font detection
  • Typography info
  • Service detection
  • Hover inspection
  • Safari support

Both cover

  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

BuiltWith

  • Technology intelligence and market researchnot WhatFont
  • Competitive analysis and lead generationnot WhatFont
  • Web technology tracking and reportingnot WhatFont

WhatFont

  • Identifying typefaces used on competitor websites for design researchnot BuiltWith
  • Sourcing font inspiration from high-performing landing pagesnot BuiltWith
  • Discovering web font services like Google Fonts or Typekit on sitesnot BuiltWith

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuiltWith

  • Free tier limited to individual site lookups with no features
  • Basic plan severely limited: 2 technologies, 2 keywords, 2 reports
  • Single login user on Basic and Pro plans
  • Minimum paid plan is $295/month
  • No monthly payment option mentioned; minimum 1-month term annual

WhatFont

  • Can only detect web-safe fonts and fonts loaded via web font services
  • Does not work on images with embedded text or rasterized typography
  • Limited to inspecting single text elements at a time

Pricing, plan by plan

BuiltWith

Free
  • FreeFree
    • Individual site lookups
    • Limited data access
  • Basic$295/month
    • 2 Technologies
    • 2 Keywords
    • 2 Retail Reports
  • Pro$495/month
    • Unlimited Technologies
    • Unlimited Keywords
    • Unlimited Retail Reports
  • Team$995/month
    • Unlimited access all features
    • Unlimited Pro Logins
    • CRM Integration

WhatFont

Free
  • FreeFree
    • Font inspection on any website
    • Font family identification
    • Font size and weight detection

Which should you pick?

Choose BuiltWith if

  • You need technology profiling.
  • You want to start without paying.
  • You also want market research.
BuiltWith review

Choose WhatFont if

  • You need font detection.
  • You want to start without paying.
  • You work on Chrome, Firefox, Arc.
  • You also want typography info.
WhatFont review

Questions people ask

Is BuiltWith or WhatFont better?
Neither clearly leads. BuiltWith starts at Free and WhatFont at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuiltWith or WhatFont?
BuiltWith starts at Free and WhatFont at Free.
Does BuiltWith or WhatFont run on more platforms?
BuiltWith runs on Web. WhatFont runs on Chrome, Firefox, Arc.
Can I use BuiltWith for free?
Both have a free tier, so you can try either at no cost before committing.
What is BuiltWith best used for?
BuiltWith is most often used for technology intelligence and market research, competitive analysis and lead generation, web technology tracking and reporting. Of those, technology intelligence and market research and competitive analysis and lead generation are not what WhatFont is typically brought in for.
What can BuiltWith do that WhatFont cannot?
BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation. WhatFont covers Font detection, Typography info, Service detection, Hover inspection. Both handle Chrome support, Firefox support, Edge support.

Answered from the vendors’ own pages

BuiltWith: Does BuiltWith offer a free plan?

Yes, BuiltWith offers a free tier for individual website lookups. For full features, paid plans start at $295/month (Basic).

Source
WhatFont: How do I use WhatFont to inspect fonts?

Click the WhatFont icon in your browser toolbar to activate it, then hover over any text on a webpage to see the font name and details in a pop-up. Click the text to reveal additional information like font style, weight, color, and font samples.

Source
BuiltWith: What are the differences between Basic and Pro plans?

Basic ($295/month) includes 2 technologies, 2 keywords, and 2 retail reports. Pro ($495/month) provides unlimited access to technologies, keywords, and retail reports.

Source
WhatFont: What browsers does WhatFont support?

WhatFont works on Google Chrome, Firefox, and Arc browser. It is available as a free extension in each browser's extension store.

Source
BuiltWith: How many users can access BuiltWith simultaneously?

Basic and Pro plans include 1 system login. The Team plan at $995/month provides unlimited Pro Logins for multi-user access.

Source
WhatFont: Is WhatFont free?

Yes. WhatFont is a completely free browser extension with no paid tier or premium features. It is maintained as a free tool for designers and developers.

Source
BuiltWith: What payment methods does BuiltWith accept?

BuiltWith accepts credit cards (Visa, Mastercard, Amex), PayPal, Bitcoin, and wire transfers for yearly contracts.

Source
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