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Browser Extensions · head to head

BuiltWith vs Ghostery

BuiltWith logo

BuiltWith

Browser Extensions

See what websites are built with

From
Free
Rated
-
Full reviewWebsite
Ghostery logo

Ghostery

Browser Extensions

Block ads and stop trackers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuiltWith free tier limited to individual site lookups only; no commercial use or reporting; Ghostery database of trackers requires regular updates to remain current
  • They diverge on capability: BuiltWith covers Technology profiling, Ghostery covers Tracker blocking.

Where they differ

Only the attributes on which BuiltWith and Ghostery actually diverge.

Attributes where BuiltWith and Ghostery differ
AttributeBuiltWithGhostery
PlatformsWebFirefox, Chrome, Edge, Safari, Opera
Founded20072009

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Browser Extensions).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuiltWith

  • Technology profiling
  • Market research
  • Competitor analysis
  • Lead generation

Only in Ghostery

  • Tracker blocking
  • Ad blocking
  • Privacy dashboard
  • Enhanced anti-tracking
  • Safari support
  • Opera support

Both cover

  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

BuiltWith

  • Technology intelligence for identifying web technologies used by competitor companiesnot Ghostery
  • Lead generation using technology adoption and spend data signalsnot Ghostery

Ghostery

  • Blocking ads and sponsored content before they loadnot BuiltWith
  • Preventing tracker profiling by replacing identifying data with random valuesnot BuiltWith
  • Automatically rejecting non-essential cookie consentnot BuiltWith
  • Seeing which companies track a given site through WhoTracks.Menot BuiltWith

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuiltWith

  • Free tier limited to individual site lookups only; no commercial use or reporting
  • Basic plan limited to 2 technologies, 2 keywords, 2 retail reports, and 1 system login

Ghostery

  • Database of trackers requires regular updates to remain current
  • Some sites break functionality when trackers are aggressively blocked

Pricing, plan by plan

BuiltWith

Free

No published plan breakdown. See the BuiltWith review.

Ghostery

Free

No published plan breakdown. See the Ghostery review.

Which should you pick?

Choose BuiltWith if

  • You need technology profiling.
  • You want to start without paying.
  • You also want market research.
BuiltWith review

Choose Ghostery if

  • You need tracker blocking.
  • You want to start without paying.
  • You work on Firefox, Chrome, Edge, Safari, Opera.
  • You also want ad blocking.
Ghostery review

Questions people ask

Is BuiltWith or Ghostery better?
Neither clearly leads. BuiltWith starts at Free and Ghostery at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuiltWith or Ghostery?
BuiltWith starts at Free and Ghostery at Free.
Does BuiltWith or Ghostery run on more platforms?
BuiltWith runs on Web. Ghostery runs on Firefox, Chrome, Edge, Safari, Opera.
Can I use BuiltWith for free?
Both have a free tier, so you can try either at no cost before committing.
What is BuiltWith best used for?
BuiltWith is most often used for technology intelligence for identifying web technologies used by competitor companies, lead generation using technology adoption and spend data signals. Of those, technology intelligence for identifying web technologies used by competitor companies and lead generation using technology adoption and spend data signals are not what Ghostery is typically brought in for.
What can BuiltWith do that Ghostery cannot?
BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation. Ghostery covers Tracker blocking, Ad blocking, Privacy dashboard, Enhanced anti-tracking. Both handle Chrome support, Firefox support, Edge support.

Answered from the vendors’ own pages

Ghostery: Is Ghostery completely free?

Yes. Ghostery is a free ad blocking browser extension that you can install without paying a subscription. All of Ghostery's features are completely free to use, including ad blocking, tracker blocking, and cookie consent banner handling.

Source
Ghostery: What browsers does Ghostery support?

Ghostery is available for Firefox, Chrome, Opera, Edge and Safari as a browser extension.

Source
Ghostery: What data does Ghostery collect?

Ghostery collects no personal information, ensuring your privacy remains protected while using the extension.

Source
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Related pages

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