HR & Recruiting · head to head
Breathe HR vs mParticle

mParticle
Automation & Integration
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Each has a real cost: Breathe HR pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
- They diverge on capability: Breathe HR covers Employee Database, mParticle covers Data collection.
Where they differ
Only the attributes on which Breathe HR and mParticle actually diverge.
| Attribute | Breathe HR | mParticle |
|---|---|---|
| Starting price | £13/month | $500/month |
| Pricing model | subscription | usage-based |
| Platforms | Web, Ios, Android | Web, Mobile |
| Category | HR & Recruiting | Automation & Integration |
| Founded | 2012 | 2013 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Breathe HR
- Employee Database
- Absence Management
- Document Storage
- HR Reporting
- Performance Management
- Training
- Slack
- Google Workspace
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Real-time sync
- Privacy management
- Analytics
- 100+ integrations
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Breathe HR
- Holiday, absence and sickness tracking for a UK small businessnot mParticle
- Storing HR documents, contracts and e-signaturesnot mParticle
- Performance reviews and onboarding workflows for small teamsnot mParticle
mParticle
- Collecting customer event data once and routing it to many destinationsnot Breathe HR
- Building a customer data platform across web, mobile and server sourcesnot Breathe HR
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Breathe HR
- Pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
- Plans are capped by band up to 151 to 200 people, so it is not sold to organisations above that range on the published ladder
- The free trial is 14 days
- Health and safety, e-learning and other modules are sold as add-ons on top of the core HR plan
- Pricing is quoted in pounds and the product is marketed to UK SMEs
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Pricing, plan by plan
Breathe HR
£13/month- Core$13/month
- Employee Database
- Absence Management
- Documents
- People Management$18/month
- All Core features
- Performance
- Goals
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Breathe HR if
- You need employee database.
- You work on Web, Ios, Android.
- You also want absence management.
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Questions people ask
- Is Breathe HR or mParticle better?
- Neither clearly leads. Breathe HR starts at £13/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Breathe HR or mParticle?
- Breathe HR starts at £13/month and mParticle at $500/month.
- Does Breathe HR or mParticle run on more platforms?
- Breathe HR runs on Web, Ios, Android. mParticle runs on Web, Mobile.
- What is Breathe HR best used for?
- Breathe HR is most often used for holiday, absence and sickness tracking for a uk small business, storing hr documents, contracts and e-signatures, performance reviews and onboarding workflows for small teams. Of those, holiday, absence and sickness tracking for a uk small business and storing hr documents, contracts and e-signatures are not what mParticle is typically brought in for.
- What can Breathe HR do that mParticle cannot?
- Breathe HR covers Employee Database, Absence Management, Document Storage, HR Reporting. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Web support.
Related pages
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- Breathe HR vs CrewAI
- mParticle vs BambooHR
- mParticle vs Workday
- mParticle vs Culture Amp
- mParticle vs Freshteam
- mParticle vs TINYpulse
- mParticle vs Zoho People
- mParticle vs 15Five
- mParticle vs Bonusly
- mParticle vs CharlieHR
- mParticle vs Kudos
- mParticle vs Lattice
- mParticle vs Personio
- mParticle vs Achievers
- mParticle vs Darwinbox
- mParticle vs Employment Hero
- mParticle vs greytHR
- mParticle vs HiBob
- mParticle vs Homebase
- mParticle vs Microsoft Power Automate
- mParticle vs n8n
- mParticle vs Zapier
- mParticle vs MuleSoft
- mParticle vs Parabola
- mParticle vs Zapier Plus
- mParticle vs Jitterbit
- mParticle vs Paragon
- mParticle vs RudderStack
- mParticle vs Workato
- mParticle vs Airbyte
- mParticle vs Automate.io
- mParticle vs Boomi
- mParticle vs Browser Use
- mParticle vs Browserbase
- mParticle vs Celigo
- mParticle vs Census
- mParticle vs CrewAI

