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Beauty · head to head

Bookeo vs Square

Bookeo logo

Bookeo

Beauty

Appointment scheduling for service businesses

From
Free
Rated
-
Full reviewWebsite
Square logo

Square

E-Commerce

Powering the economy

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bookeo every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95; Square plus plan pricing not specified in documentation
  • They diverge on capability: Bookeo covers Online booking widget, Square covers Payment processing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bookeo and Square actually diverge.

Attributes where Bookeo and Square differ
AttributeBookeoSquare
Pricing modelsubscriptionfreemium
PlatformsWeb, Ios, AndroidPOS (Mobile app), Web
CategoryBeautyE-Commerce
Founded20082009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bookeo

  • Online booking widget
  • Calendar management
  • Payment integration
  • Email reminders
  • SMS reminders
  • Custom booking forms
  • Staff scheduling
  • Reporting

Only in Square

  • Payment processing
  • Point of sale
  • Invoicing
  • Payroll
  • Banking
  • WooCommerce
  • Wix
  • EMV compliant

Both cover

  • QuickBooks
  • PCI DSS
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bookeo

  • Online appointment booking for consultants, therapists and photographersnot Square
  • Managing staff calendars and per consultant availabilitynot Square
  • Collecting digital waivers and sending SMS booking remindersnot Square

Square

  • Accept payments with all-in-one POS applicationnot Bookeo
  • Online ordering and basic website creationnot Bookeo
  • Invoicing and appointment bookingnot Bookeo
  • Staff scheduling and loyalty programmesnot Bookeo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bookeo

  • Every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
  • The Solo plan at $14.95 per month allows only 1 consultant and 1 staff login
  • Small at $29.95 and Standard at $39.95 both allow 1,000 bookings per month, so the extra $10 buys staff seats rather than capacity
  • SMS and fax messages are a paid add on starting at $0.09 per credit with bundles from $5 for 40 credits
  • Digital waivers are a separate add on starting at $9 per month for 200 waivers

Square

  • Plus plan pricing not specified in documentation
  • Processing fees differ by tier but exact rates not detailed
  • Free plan pricing mentioned but specific features for Plus unclear
  • Text marketing charged at 3¢ per message after first 500 included

Pricing, plan by plan

Bookeo

Free
  • Solo$14.95/month
    • 1 consultant
    • 1 staff login
    • 200 bookings per month
  • Small$29.95/month
    • 3 consultants
    • 3 staff logins
    • 1,000 bookings per month
  • Standard$39.95/month
    • 20 consultants
    • 20 staff logins
    • 1,000 bookings per month
  • Large$79.95/month
    • 40 consultants
    • 40 staff logins
    • 2,000 bookings per month

Square

Free
  • FreeFree
    • Accept payments with all-in-one POS app
    • Online site builder (ordering profiles, basic websites, online stores, booking sites)
    • Item library and inventory tracking
  • Plus$null/mo
    • All Free plan features
    • Advanced POS features for food, retail, and appointments
    • Lower processing fees on card transactions

Which should you pick?

Choose Bookeo if

  • You need online booking widget.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Bookeo review

Choose Square if

  • You need payment processing.
  • You want to start without paying.
  • You work on POS (Mobile app), Web.
  • You also want point of sale.
Square review

Questions people ask

Is Bookeo or Square better?
Neither clearly leads. Bookeo starts at Free and Square at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bookeo or Square?
Bookeo starts at Free and Square at Free.
Does Bookeo or Square run on more platforms?
Bookeo runs on Web, Ios, Android. Square runs on POS (Mobile app), Web.
Can I use Bookeo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Bookeo best used for?
Bookeo is most often used for online appointment booking for consultants, therapists and photographers, managing staff calendars and per consultant availability, collecting digital waivers and sending sms booking reminders. Of those, online appointment booking for consultants, therapists and photographers and managing staff calendars and per consultant availability are not what Square is typically brought in for.
What can Bookeo do that Square cannot?
Bookeo covers Online booking widget, Calendar management, Payment integration, Email reminders. Square covers Payment processing, Point of sale, Invoicing, Payroll. Both handle QuickBooks, PCI DSS, Web support, Ios support.

Answered from the vendors’ own pages

Bookeo: What are the Bookeo Appointments pricing tiers?

Bookeo offers five tiered plans: Solo ($14.95/month for 1 consultant, 200 bookings), Small ($29.95 for 3 consultants, 1,000 bookings), Standard ($39.95 for 20 consultants, 1,000 bookings), Large ($79.95 for 40 consultants, 2,000 bookings), and X-large ($119.95 for 60 consultants, 3,000 bookings).

Source
Square: Does Square offer a free plan?

Yes, Square's free plan includes an all-in-one POS app, online site builder, item library and inventory tracking, invoicing, appointment scheduling, staff calendars, and checking and savings account access. No subscription fees are charged.

Source
Bookeo: How many staff logins does each Bookeo plan include?

Staff logins match consultant counts: Solo includes 1, Small includes 3, Standard includes 20, Large includes 40, and X-large includes 60 staff logins.

Source
Square: What does Square Plus add compared to the free plan?

Square Plus adds advanced POS features for food and retail, lower processing fees on card transactions, custom loyalty programs, unlimited email marketing campaigns, text messaging, and staff scheduling and attendance tracking.

Source
Bookeo: What is Bookeo's free trial?

Bookeo offers a 30-day free trial with no credit card required. All paid plans also include a 30-day money-back guarantee.

Source
Bookeo: Can I add digital waivers and SMS to Bookeo?

Yes. Digital waivers are available as an add-on starting at $9/month for 200 waivers, scaling to $249/month for 10,000 waivers. SMS/FAX credits cost $0.09 per credit with bundle options up to 10,000 credits for $249/month.

Source
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