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Software · head to head

Blurb vs Mailchimp

Blurb logo

Blurb

Software

Visual storytelling through print-on-demand books and wall art

From
On request
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Blurb wall art in canvas, acrylic and metal ships with no frame option; framing is not offered as an add-on; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap

Where they differ

Only the attributes on which Blurb and Mailchimp actually diverge.

Attributes where Blurb and Mailchimp differ
AttributeBlurbMailchimp
Starting priceOn requestFree
Pricing modelusage-basedUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
FoundedUnknown2001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Blurb

Nothing recorded that Mailchimp does not also cover.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Blurb

No use cases recorded yet. See the Blurb review.

Mailchimp

  • Email newslettersnot Blurb
  • E-commerce marketingnot Blurb
  • Lead generationnot Blurb
  • Customer engagementnot Blurb
  • Marketing automationnot Blurb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Blurb

  • Wall art in canvas, acrylic and metal ships with no frame option; framing is not offered as an add-on

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Blurb

On request

No published plan breakdown. See the Blurb review.

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Blurb if

Nothing in the data separates Blurb from Mailchimp on the points above - pick on price and on how each one feels to use.

Blurb review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Blurb or Mailchimp better?
Neither clearly leads. Blurb starts at On request and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Blurb or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at On request for Blurb and Free for Mailchimp.
Does Blurb or Mailchimp run on more platforms?
Blurb runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Blurb starts at On request.
What can Blurb do that Mailchimp cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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