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AB Tasty vs Bluepark

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
B

Bluepark

Software

A UK-based ecommerce platform to design, sell and manage your online store

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Bluepark central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).

Where they differ

Only the attributes on which AB Tasty and Bluepark actually diverge.

Attributes where AB Tasty and Bluepark differ
AttributeAB TastyBluepark
Starting price€500/monthOn request
Pricing modelquotesubscription
Founded2011Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Bluepark

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Bluepark
  • Feature flagging and progressive rolloutsnot Bluepark
  • Personalising content for identified and anonymous visitorsnot Bluepark
  • Search, recommendations and merchandising for ecommercenot Bluepark
  • Conversion optimisation experiments across channelsnot Bluepark

Bluepark

No use cases recorded yet. See the Bluepark review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Bluepark

  • Central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Bluepark

On request

No published plan breakdown. See the Bluepark review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Bluepark if

Nothing in the data separates Bluepark from AB Tasty on the points above - pick on price and on how each one feels to use.

Bluepark review

Questions people ask

Is AB Tasty or Bluepark better?
Neither clearly leads. AB Tasty starts at €500/month and Bluepark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Bluepark?
AB Tasty starts at €500/month and Bluepark at On request.
Does AB Tasty or Bluepark run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Bluepark is typically brought in for.
What can AB Tasty do that Bluepark cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.
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