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Beauty · head to head

Belliata vs Merlua

Belliata logo

Belliata

Beauty

Premium salon software from Europe

From
Free
Rated
-
Full reviewWebsite
Merlua logo

Merlua

Beauty

Booking software built for beauty salons

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Belliata an archive capture of belliata.com/pricing from 11 December 2023 shows a Free plan (forever, no cost) as one of the named tiers, but the paid tier prices rendered as unreadable/broken text in the captured HTML so no paid figure can be quoted; Merlua plan prices are not published. The pricing page renders its comparison table client side and no amounts are visible on it as of September 2026, so the cost of Standard or Premium is not knowable before signup.
  • They diverge on capability: Belliata covers Online booking, Merlua covers Guest online booking.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Belliata and Merlua actually diverge.

Attributes where Belliata and Merlua differ
AttributeBelliataMerlua
Pricing modelsubscriptionfreemium
PlatformsWeb, Ios, AndroidWeb, iOS, Android, WordPress
Founded2015Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Beauty).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Belliata

  • Online booking
  • Calendar management
  • Client database
  • Marketing automation
  • Business analytics
  • Staff management
  • Custom branding
  • Multi-language support

Only in Merlua

  • Guest online booking
  • Services and staff
  • Calendar and availability
  • Deposits and payments
  • Email and SMS reminders
  • Branded booking page
  • Staff and client apps

What people use each for

The jobs each tool is most often brought in to do.

Belliata

  • Premium booking experiencenot Merlua
  • Client marketingnot Merlua
  • Business growthnot Merlua
  • European compliancenot Merlua

Merlua

  • Taking salon bookings without forcing client accountsnot Belliata
  • Cutting no-shows with deposits and remindersnot Belliata
  • Coordinating several staff members' availabilitynot Belliata
  • Running a branded booking page from an existing websitenot Belliata
  • Giving staff their schedule and earnings on their phonenot Belliata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Belliata

  • An archive capture of belliata.com/pricing from 11 December 2023 shows a Free plan (forever, no cost) as one of the named tiers, but the paid tier prices rendered as unreadable/broken text in the captured HTML so no paid figure can be quoted

Merlua

  • Plan prices are not published. The pricing page renders its comparison table client side and no amounts are visible on it as of September 2026, so the cost of Standard or Premium is not knowable before signup.
  • Stripe is the only payment processor named, so a salon banking elsewhere has no alternative route.
  • Built for beauty specifically. A clinic, a gym or a barber chain wanting inventory, POS or memberships will find those absent.
  • The integration list is short next to established salon platforms: Stripe, WordPress and SMS, with no accounting, marketing or POS connections listed.
  • A new vendor with no independent review coverage, so the reliability claims rest on the vendor's own material.

Pricing, plan by plan

Belliata

Free
  • FreeFree
    • Online booking
    • Calendar management
    • Basic client management
  • Professional$39/month
    • All Free features
    • Marketing tools
    • Advanced analytics

Merlua

Free
  • FreeFree
    • Core scheduling with no time limit
    • Basic booking management
  • Standard and Premium$undefined/month
    • 14-day full-feature trial, no card required
    • No Merlua booking transaction fees
    • Monthly or annual billing, switchable at any time

Which should you pick?

Choose Belliata if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Belliata review

Choose Merlua if

  • You need guest online booking.
  • You want to start without paying.
  • You work on Web, iOS, Android, WordPress.
  • You also want services and staff.
Merlua review

Questions people ask

Is Belliata or Merlua better?
Neither clearly leads. Belliata starts at Free and Merlua at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Belliata or Merlua?
Belliata starts at Free and Merlua at Free.
Does Belliata or Merlua run on more platforms?
Belliata runs on Web, Ios, Android. Merlua runs on Web, iOS, Android, WordPress.
Can I use Belliata for free?
Both have a free tier, so you can try either at no cost before committing.
What is Belliata best used for?
Belliata is most often used for premium booking experience, client marketing, business growth, european compliance. Of those, premium booking experience and client marketing are not what Merlua is typically brought in for.
What can Belliata do that Merlua cannot?
Belliata covers Online booking, Calendar management, Client database, Marketing automation. Merlua covers Guest online booking, Services and staff, Calendar and availability, Deposits and payments.

Answered from the vendors’ own pages

Belliata: Where can I find Belliata's pricing information?

Pricing details are not listed on the main website. Customers can download the mobile app or contact the company directly to learn about pricing options.

Source
Merlua: Is there a free plan?

Yes. Merlua states it offers "a robust free tier with core scheduling capabilities so you can manage basic bookings without a time limit", separate from the paid trial.

Source
Belliata: Is there a free trial?

The website does not mention a free trial or free options. Information about trial availability would require contacting the company or downloading the app.

Source
Merlua: How does the free trial work?

Fourteen days of full access to all premium features with no credit card required upfront. At the end you either pick a plan or continue on the free tier.

Source
Belliata: Do professionals need to pay to list on Belliata?

Pricing and payment details are not disclosed on the website. The site promotes features like increased client bookings and reduced no-shows, but whether these require payment is not specified.

Source
Merlua: Does Merlua charge booking transaction fees?

No hidden booking transaction fees on the Standard or premium tiers. Standard payment processing fees from your gateway, such as Stripe, still apply.

Source
Merlua: Do clients need an account to book?

No. Clients complete bookings as guests without creating a password or a permanent account.

Source
Merlua: What happens if I cancel?

Premium features stay active until the end of the current billing period, and plans can be upgraded, downgraded or switched between monthly and annual at any time from billing settings.

Source
Merlua: What can I install it on?

A web dashboard, mobile apps for staff and clients, a WordPress plugin, and an embeddable booking widget for any site.

Source
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