Softwr

API Management · head to head

Backendless vs Mailchimp

Backendless logo

Backendless

API Management

Visual app development platform with REST APIs and cloud backend

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Backendless free tier limited to 50 API requests per minute and 20 database tables; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Backendless covers REST API, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Backendless and Mailchimp actually diverge.

Attributes where Backendless and Mailchimp differ
AttributeBackendlessMailchimp
PlatformsCloud, Visual builderWeb, iOS, Android
CategoryAPI ManagementE-commerce
Founded20122001

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Backendless

  • REST API
  • Real-time database
  • Cloud code
  • Custom integrations
  • Webhooks
  • Cloud functions
  • Cloud support
  • Visual builder support

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Backendless

  • API Developmentnot Mailchimp
  • API Gatewaynot Mailchimp
  • API Testingnot Mailchimp
  • API Documentationnot Mailchimp
  • Microservicesnot Mailchimp

Mailchimp

  • Email newslettersnot Backendless
  • E-commerce marketingnot Backendless
  • Lead generationnot Backendless
  • Customer engagementnot Backendless
  • Marketing automationnot Backendless

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Backendless

  • Free tier limited to 50 API requests per minute and 20 database tables
  • Smaller community and integration ecosystem compared to Firebase or AWS
  • Customization beyond codeless tools requires developer expertise
  • Limited documentation for advanced use cases and edge cases

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Backendless

Free
  • FreeFree
    • 50 API requests/minute
    • 20 database tables
    • 1 GB file storage
  • Scale Variable$15/month
    • Unlimited API requests/month
    • 100 database tables
    • 10 GB file storage
  • Scale Fixed$15/month
    • Same as Scale Variable
    • Fixed monthly pricing

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Backendless if

  • You need rest api.
  • You want to start without paying.
  • You work on Cloud, Visual builder.
  • You also want real-time database.
Backendless review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Backendless or Mailchimp better?
Neither clearly leads. Backendless starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Backendless or Mailchimp?
Backendless starts at Free and Mailchimp at Free.
Does Backendless or Mailchimp run on more platforms?
Backendless runs on Cloud, Visual builder. Mailchimp runs on Web, iOS, Android.
Can I use Backendless for free?
Both have a free tier, so you can try either at no cost before committing.
What is Backendless best used for?
Backendless is most often used for api development, api gateway, api testing, api documentation. Of those, api development and api gateway are not what Mailchimp is typically brought in for.
What can Backendless do that Mailchimp cannot?
Backendless covers REST API, Real-time database, Cloud code, Custom integrations. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Backendless: Does Backendless have a free tier?

Backendless Free plan ($0/month) includes 50 API requests per minute, 20 database tables, 1 GB file storage, 1 visualization, 2 security roles, and basic cloud code capabilities.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Backendless: What features does the Scale plan include?

Scale plan ($15+/month) provides unlimited API requests per month, 100 database tables, 10 GB file storage, 5 visualizations, 10 custom API keys, daily backups, free SSL certificates, and 1,000 real-time connections.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Backendless: Can I add more storage or increase API limits?

Yes, Backendless offers Function Packs ranging from $5-$399/month to increase specific limits such as storage, API requests, or security features.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
Backendless: Does Backendless support offline functionality?

Backendless supports real-time sync and offline capabilities for mobile apps, allowing data to sync when connectivity is restored.

Source
Backendless: Is Backendless Pro available for self-hosting?

Yes, Backendless Pro Community Edition is available under free licensing for core functionality. Managed Backendless is a paid option for self-hosted deployments with request-based pricing.

Source
Backendless: What are Backendless's integration limitations?

While Backendless supports many integrations, it has a smaller integration library compared to competitors. Finding solutions to edge cases or complex setups may require more development effort.

Source
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Related pages

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