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Developer Tools · head to head

Avo vs Cloudinary

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Visit AvoFull review
Cloudinary logo

Cloudinary

Databases

Image and video API for developers

From
Free
Free plan
Yes
Visit CloudinaryFull review

The short version

  • Free plans on both; paid from $250/mo and $99/mo.
  • Where Cloudinary falls short: free plan includes only 25 monthly credits and is limited to 3 users and 1 account.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Avo and Cloudinary actually diverge.

Attributes where Avo and Cloudinary differ
AttributeAvoCloudinary
Pricing modelPer editor seat per monthFreemium
PlatformsWeb, iOS, Android, APIWeb
CategoryDeveloper ToolsDatabases

Identical on both: starting price (Free), free tier (Yes).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Cloudinary

Nothing recorded that Avo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Cloudinary
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Cloudinary
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Cloudinary
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Cloudinary

Cloudinary

  • Automating image transformations and delivery across multiple devicesnot Avo
  • Generating AI-powered image captions and alternative text at scalenot Avo
  • Transcoding and optimizing video with automatic subtitle generationnot Avo
  • Building workflow automation for content teams without codingnot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one

Cloudinary

  • Free plan includes only 25 monthly credits and is limited to 3 users and 1 account
  • Enterprise plan pricing is custom; rates not published
  • Monthly billing is more expensive than annual; yearly plan is $89/month for Plus ($224/month for Advanced)

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/mo
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • EnterpriseOn request
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Cloudinary

Free
  • FreeFree
    • Upload widget
    • API
    • Search
  • Plus$99/mo
    • All Free features
    • S3 bucket backup
    • Auto-tagging search
  • Advanced$249/mo
    • All Plus features
    • Custom domain (CNAME)
    • Optional HTTPS SSL
  • EnterpriseOn request
    • Multi-CDN infrastructure
    • Enterprise SLAs
    • Designated success manager

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, API.
  • You also want code generation.
Avo review

Choose Cloudinary if

  • You want to start without paying.
Cloudinary review

Questions people ask

Is Avo or Cloudinary better?
Neither clearly leads. Avo starts at Free and Cloudinary at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Cloudinary?
Avo starts at Free and Cloudinary at Free.
Does Avo or Cloudinary run on more platforms?
Avo runs on Web, iOS, Android, API. Cloudinary runs on Web.
Can I use Avo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Cloudinary is typically brought in for.
What can Avo do that Cloudinary cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Cloudinary: What are included in Cloudinary's free plan?

Cloudinary's free plan includes upload widget, API access, search, remote fetch, auto-backup, revision tracking, image and video transformations, video transcoding, and CDN delivery. The free plan includes 25 monthly credits, 3 users, and 1 account with community support.

Source
Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Cloudinary: How does Cloudinary's credit system work?

Cloudinary credits measure usage: one credit equals 1,000 transformations, or 1 GB managed storage, or 1 GB image bandwidth, or 2 GB video bandwidth. The free plan grants 25 credits per month, Plus plan 225 monthly credits, and Advanced plan 600 monthly credits.

Source
Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Cloudinary: What is the difference between Cloudinary Plus and Advanced plans?

Plus plan costs $99/month (or $89/month annually) and includes S3 backup, auto-tagging, and expedited support for up to 3 users across 2 accounts with 225 credits. Advanced is $249/month ($224/month annually), adds custom domain (CNAME) and SSL options for 5 users across 3 accounts with 600 credits.

Source
Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

Cloudinary: Does Cloudinary offer annual billing discounts?

Yes. Cloudinary's annual billing provides discounts: Plus plan is $89/month when billed yearly (versus $99/month monthly), and Advanced plan is $224/month when billed yearly (versus $249/month monthly).

Source
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