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Developer Tools · head to head

Hookdeck vs Jira

Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Full reviewWebsite
Jira logo

Jira

Technology

The #1 software development tool used by agile teams

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Hookdeck pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.; Jira free tier strictly limited to 10 users with only 2 GB storage; unsuitable for growing teams
  • They diverge on capability: Hookdeck covers Ingest and persist, Jira covers Scrum boards.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Hookdeck and Jira actually diverge.

Attributes where Hookdeck and Jira differ
AttributeHookdeckJira
Pricing modelPer month by delivered event countsubscription
PlatformsWeb, Linux, macOS, WindowsCloud, Web
CategoryDeveloper ToolsTechnology
FoundedUnknown2002

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

Only in Jira

  • Scrum boards
  • Kanban boards
  • Roadmaps
  • Agile reporting
  • Custom workflows
  • Issue tracking
  • Sprint planning
  • DevOps integration

What people use each for

The jobs each tool is most often brought in to do.

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot Jira
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot Jira
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot Jira
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot Jira

Jira

  • Software development teams leveraging AI-powered Rovo for trend analysis and bottleneck identificationnot Hookdeck
  • Organisations requiring integrated issue tracking, project planning, and team alignment toolsnot Hookdeck
  • Enterprises with 1,000+ users needing advanced analytics, security controls, and custom deployment optionsnot Hookdeck

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone.
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once.
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead.
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate.

Jira

  • Free tier strictly limited to 10 users with only 2 GB storage; unsuitable for growing teams
  • Per-seat pricing ($7.91–$14.54/user/month) accumulates significantly for large teams; 50-person team costs £3,955–7,270 monthly
  • Enterprise tier requires annual billing and sales contact; no transparent per-user pricing available
  • Premium features (cross-team planning, advanced automation) available only at $14.54/user/month tier or above

Pricing, plan by plan

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/month
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/month
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • Enterprise$undefined/year
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Jira

Free
  • FreeFree
    • Up to 10 users
    • 2 GB storage
    • 100 automation rule runs per month
  • Standard$7.91/user/month
    • Up to 100,000 users per site
    • 250 GB storage
    • 1,700 automation rule runs per month
  • Premium$14.54/user/month
    • Unlimited storage
    • 1,000 rule runs per month per paid user
    • 70 credits per user monthly for Rovo
  • Enterprise$null/custom
    • 150 credits per user monthly for Rovo
    • Multiple sites (up to 150)
    • Unlimited automation rule runs

Which should you pick?

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.
Hookdeck review

Choose Jira if

  • You need scrum boards.
  • You want to start without paying.
  • You work on Cloud, Web.
  • You also want kanban boards.
Jira review

Questions people ask

Is Hookdeck or Jira better?
Neither clearly leads. Hookdeck starts at Free and Jira at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hookdeck or Jira?
Hookdeck starts at Free and Jira at Free.
Does Hookdeck or Jira run on more platforms?
Hookdeck runs on Web, Linux, macOS, Windows. Jira runs on Cloud, Web.
Can I use Hookdeck for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hookdeck best used for?
Hookdeck is most often used for a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled, fanning one provider webhook out to several internal services without each subscribing separately, debugging a partner integration by replaying the exact failing payload after shipping a fix, receiving production-shaped webhooks on a developer laptop without running a public tunnel. Of those, a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled and fanning one provider webhook out to several internal services without each subscribing separately are not what Jira is typically brought in for.
What can Hookdeck do that Jira cannot?
Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations. Jira covers Scrum boards, Kanban boards, Roadmaps, Agile reporting.

Answered from the vendors’ own pages

Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

Jira: What is Jira's free tier?

Jira's Free plan supports up to 10 users, includes 2 GB storage, allows 100 automation rule runs per month, and provides community support only. Ideal for small teams or evaluation.

Source
Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

Jira: How much does Jira Standard cost?

Jira Standard costs $7.91 per user per month and includes 250 GB storage, 1,700 automation rule runs per month, Rovo Search/Chat/Agents, and 9/5 regional support with 2-hour response time for critical issues.

Source
Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

Jira: What is included in Jira Premium?

Jira Premium costs $14.54 per user per month and includes unlimited storage, 1,000 rule runs per user per month, 70 monthly Rovo credits, 24/7 support with 1-hour critical response, and 99.9% uptime SLA.

Source
Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

Jira: Does Jira offer an Enterprise plan?

Yes, Jira Enterprise is available with custom pricing (contact sales). It includes up to 150 sites, 150 monthly Rovo credits per user, unlimited automation runs, 24/7 support with 30-minute critical response, and 99.95% uptime SLA.

Source
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