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Software · head to head

HubSpot vs Zeplin

HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Zeplin logo

Zeplin

Software

Design handoff and developer collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Zeplin the free plan is limited to 1 project and 100 screens and works only in a personal workspace
  • They diverge on capability: HubSpot covers CRM, Zeplin covers Design specs.

Where they differ

Only the attributes on which HubSpot and Zeplin actually diverge.

Attributes where HubSpot and Zeplin differ
AttributeHubSpotZeplin
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile, CloudWeb, Desktop, Mobile
Founded20062014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Zeplin

  • Design specs
  • Asset export
  • Code snippets
  • Design tokens
  • Comments
  • Version control
  • Handoff workflow
  • Accessibility checks

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Zeplin
  • Organisations requiring integration with 2,000+ third-party applicationsnot Zeplin
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Zeplin

Zeplin

  • Handing off design specs from Figma or Sketch to developersnot HubSpot
  • Sharing screens, assets and style guides with an engineering teamnot HubSpot
  • Reviewing and commenting on design versionsnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Zeplin

  • The free plan is limited to 1 project and 100 screens and works only in a personal workspace
  • Free plan AI reviews are capped at 3 per week
  • Role based permissions require the Advanced plan or higher
  • Single sign on, multi factor authentication, activity logs and invoiced billing are Enterprise only
  • Priority 24 hour support is Enterprise only
  • Basic plan caps screens at 1,000 per project and is priced per project rather than per seat
  • Enterprise pricing is by quote with no published rate

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Zeplin

Free
  • FreeFree
    • 1 project
    • 1 workspace
    • Basic specs
  • Starter$19/month
    • Unlimited projects
    • Multiple workspaces
    • Advanced specs
  • Professional$49/month
    • Everything in Starter
    • Team collaboration
    • Admin controls

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Zeplin if

  • You need design specs.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want asset export.
Zeplin review

Questions people ask

Is HubSpot or Zeplin better?
Neither clearly leads. HubSpot starts at Free and Zeplin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Zeplin?
HubSpot starts at Free and Zeplin at Free.
Does HubSpot or Zeplin run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Zeplin runs on Web, Desktop, Mobile.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Zeplin is typically brought in for.
What can HubSpot do that Zeplin cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Zeplin covers Design specs, Asset export, Code snippets, Design tokens. Both handle Slack, SOC2, GDPR.
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Related pages

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