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Software · head to head

Apollo.io vs Cockroach Labs

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Cockroach Labs logo

Cockroach Labs

Software

The cloud-native distributed SQL database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Cockroach Labs basic and Standard tiers limited to AWS and GCP (select regions only)
  • They diverge on capability: Apollo.io covers Contact database, Cockroach Labs covers Distributed SQL.

Where they differ

Only the attributes on which Apollo.io and Cockroach Labs actually diverge.

Attributes where Apollo.io and Cockroach Labs differ
AttributeApollo.ioCockroach Labs
Pricing modelsubscriptionfreemium
PlatformsWebAWS, GCP, Azure
Founded20202015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Cockroach Labs

  • Distributed SQL
  • Automatic Sharding
  • Multi-region Replication
  • Geo-partitioning
  • ACID Transactions
  • Horizontal Scaling
  • Survivability
  • PostgreSQL Compatibility

Both cover

  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Cockroach Labs
  • Prospect researchnot Cockroach Labs
  • Sales automationnot Cockroach Labs

Cockroach Labs

  • Distributed SQL database for scalable applicationsnot Apollo.io
  • Multi-region deployment and failovernot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Cockroach Labs

  • Basic and Standard tiers limited to AWS and GCP (select regions only)
  • Azure support restricted to Advanced tier only
  • Basic tier limited to 50 million RUs and 10 GiB storage per month
  • Advanced tier starts at $0.60/hour for 4 vCPUs minimum
  • 3 TiB maximum storage on Basic and Standard tiers, 10 TiB per node on Advanced

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Cockroach Labs

Free

No published plan breakdown. See the Cockroach Labs review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Cockroach Labs if

  • You need distributed sql.
  • You want to start without paying.
  • You work on AWS, GCP, Azure.
  • You also want automatic sharding.
Cockroach Labs review

Questions people ask

Is Apollo.io or Cockroach Labs better?
Neither clearly leads. Apollo.io starts at Free and Cockroach Labs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Cockroach Labs?
Apollo.io starts at Free and Cockroach Labs at Free.
Does Apollo.io or Cockroach Labs run on more platforms?
Apollo.io runs on Web. Cockroach Labs runs on AWS, GCP, Azure.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Cockroach Labs is typically brought in for.
What can Apollo.io do that Cockroach Labs cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Cockroach Labs covers Distributed SQL, Automatic Sharding, Multi-region Replication, Geo-partitioning. Both handle SOC2, Cloud deployment.
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Related pages

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