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Database & Data Management · head to head

Amazon Redshift vs Apollo.io

Amazon Redshift logo

Amazon Redshift

Database & Data Management

Fast, scalable cloud data warehouse from AWS

From
Free
Rated
-
Apollo.io logo

Apollo.io

Database & Data Management

Revenue intelligence platform

From
Free
Rated
-

The short version

  • Each has a real cost: Amazon Redshift on-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: Amazon Redshift covers Columnar Storage, Apollo.io covers Contact database.

Where they differ

Only the attributes on which Amazon Redshift and Apollo.io actually diverge.

Attributes where Amazon Redshift and Apollo.io differ
AttributeAmazon RedshiftApollo.io
Pricing modelusage-basedsubscription
CategoryDatabase & Data ManagementUnknown
Founded20122020

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Redshift

  • Columnar Storage
  • Massively Parallel
  • Machine Learning
  • AQUA Acceleration
  • Data Sharing
  • Federated Query
  • Concurrency Scaling
  • S3

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amazon Redshift

  • Business intelligencenot Apollo.io
  • Data warehousingnot Apollo.io
  • Real-time analyticsnot Apollo.io
  • Reportingnot Apollo.io
  • Machine learningnot Apollo.io

Apollo.io

  • Lead generationnot Amazon Redshift
  • Prospect researchnot Amazon Redshift
  • Sales automationnot Amazon Redshift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Redshift

  • On-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery
  • Requires significant manual tuning including managing concurrency scaling costs and configuring Workload Management queues
  • Performance degrades without proper design of distribution keys and sort keys
  • Limited elastic resize options - can only halve or double current cluster size
  • AWS lock-in makes it unsuitable for multi-cloud architectures

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

Amazon Redshift

Free
  • Free TrialFree
    • 750 DC2.Large hours
    • 2 months free
    • Full features
  • On-Demand$0.25/hour
    • Pay per node hour
    • All features
    • Standard support

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose Amazon Redshift if

  • You need columnar storage.
  • You want to start without paying.
  • You also want massively parallel.

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.

Questions people ask

Is Amazon Redshift or Apollo.io better?
Neither clearly leads. Amazon Redshift starts at Free and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Redshift or Apollo.io?
Amazon Redshift starts at Free and Apollo.io at Free.
Does Amazon Redshift or Apollo.io run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Amazon Redshift for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Redshift best used for?
Amazon Redshift is most often used for business intelligence, data warehousing, real-time analytics, reporting. Of those, business intelligence and data warehousing are not what Apollo.io is typically brought in for.
What can Amazon Redshift do that Apollo.io cannot?
Amazon Redshift covers Columnar Storage, Massively Parallel, Machine Learning, AQUA Acceleration. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Web support.

Answered from the vendors’ own pages

Amazon Redshift: What deployment options does Amazon Redshift offer?

Redshift offers Provisioned Cluster (with RA3 or DC2 nodes) and Serverless options to match varying workloads. The new Redshift RG instance family, powered by Graviton, delivers 2.4x faster performance than RA3 at 30% lower cost per vCPU.

Source
Amazon Redshift: What does Amazon Redshift cost?

Provisioned cluster pricing: RA3 on-demand starts at $1.086/hour for ra3.xlplus. Serverless costs approximately $0.375 per RPU-hour with 4-RPU minimum (roughly $1.50/hour active workload). Managed storage costs $0.024/GB-month.

Source
Amazon Redshift: Does Redshift work with data lakes?

Yes, Redshift's integrated data lake query engine processes workloads on Apache Iceberg tables and other supported formats in Amazon S3, allowing you to run SQL analytics across your data warehouse and data lake from the same engine.

Source
Amazon Redshift: Is there a free tier for Amazon Redshift?

AWS offers a free trial with $300 USD in Serverless credits valid for 90 days, but Redshift is not part of the permanent AWS Free Tier.

Source

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