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Affiliate Marketing · head to head

AnyTrack vs Richpanel

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Rated
-
Full reviewWebsite
Richpanel logo

Richpanel

Customer Support

AI-native helpdesk for e-commerce customer support

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only AnyTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Richpanel primarily focused on e-commerce, not ideal for other industries
  • They diverge on capability: AnyTrack covers Automatic conversion sync, Richpanel covers AI-native agent.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AnyTrack and Richpanel actually diverge.

Attributes where AnyTrack and Richpanel differ
AttributeAnyTrackRichpanel
Starting priceFree$99/month
Pricing modelfreemiumPer-seat plus per-conversation for AI agents
Free tierYesNo
PlatformsWebWeb, Mobile, API
CategoryAffiliate MarketingCustomer Support
Founded20182020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in Richpanel

  • AI-native agent
  • Multi-channel inbox
  • E-commerce integrations
  • QA Agent
  • Social Media Agent
  • Self-Service Portal
  • AI Safety features
  • Copilot mode

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot Richpanel
  • Server-side conversion tracking for affiliate and ecommercenot Richpanel
  • Syncing conversion data into Meta, Google and TikToknot Richpanel
  • Tracking multiple sites from one account on the higher tiersnot Richpanel

Richpanel

  • Automating e-commerce customer support with AInot AnyTrack
  • Resolving returns and exchanges automaticallynot AnyTrack
  • Responding to social media inquiries at scalenot AnyTrack
  • Providing full customer context across all support channelsnot AnyTrack
  • Reducing support costs while improving response timesnot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Richpanel

  • Primarily focused on e-commerce, not ideal for other industries
  • AI conversation pricing ($0.20 per conversation) requires monitoring to control costs
  • Minimum $200 monthly charge for AI agents may not suit small businesses
  • Heavy emphasis on e-commerce integrations (Shopify, Recharge) limits flexibility
  • No published pricing for enterprise or custom plans

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

Richpanel

$99/month
  • Helpdesk Seat$99/month
    • Unified inbox across all channels
    • Round-robin assignment
    • CSAT reporting
  • AI Agent$0.2/conversation
    • End-to-end conversation resolution
    • Multi-channel automation
    • Customer context from Shopify, Recharge, Loop, Yotpo
  • Returns & Exchanges$99/month
    • Automated returns and exchange policies
    • Exchange incentives
    • Fraud prevention

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose Richpanel if

  • You need ai-native agent.
  • You work on Web, Mobile, API.
  • You also want multi-channel inbox.
Richpanel review

Questions people ask

Is AnyTrack or Richpanel better?
Neither clearly leads. AnyTrack starts at Free and Richpanel at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or Richpanel?
AnyTrack has a free tier; the other does not. Paid plans start at Free for AnyTrack and $99/month for Richpanel.
Does AnyTrack or Richpanel run on more platforms?
AnyTrack runs on Web. Richpanel runs on Web, Mobile, API.
Can I use AnyTrack for free?
Yes. AnyTrack has a free tier, so you can try it without paying. Richpanel starts at $99/month.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Richpanel is typically brought in for.
What can AnyTrack do that Richpanel cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Richpanel covers AI-native agent, Multi-channel inbox, E-commerce integrations, QA Agent.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
Richpanel: What is the guarantee on AI automation?

Richpanel guarantees 50% automation within 30 days, or refunds every dollar back. The company also guarantees 30% lower bills compared to competitive AI and helpdesk stacks.

Source
AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
Richpanel: How much does AI cost per conversation?

AI-handled conversations cost $0.20 each with a $200 minimum monthly charge. This covers all AI features including QA Agent, Social Media Agent, and Copilot functionality.

Source
AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
Richpanel: Which e-commerce platforms does Richpanel integrate with?

Richpanel integrates with Shopify, Recharge, Loop, and Yotpo to provide full customer context during support interactions.

Source
AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
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