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Software · head to head

Any.do vs Northbeam

Any.do logo

Any.do

Software

To do list & planner

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Any.do has a free tier, so it costs nothing to try first.
  • Each has a real cost: Any.do bare-bones free plan: lacks recurring tasks and third-party integrations available only in paid plans; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Any.do covers Task lists, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Any.do and Northbeam actually diverge.

Attributes where Any.do and Northbeam differ
AttributeAny.doNorthbeam
Starting priceFree$1500/month
Free tierYesNo
PlatformsWeb, macOS, Windows, iOS, AndroidWeb, API
Founded20112020

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Any.do

  • Task lists
  • Calendar integration
  • Reminders
  • Daily planner
  • Voice input
  • Drag and drop
  • Smart suggestions
  • Focus mode

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Any.do

  • Personal task managementnot Northbeam
  • Daily planningnot Northbeam
  • Shopping listsnot Northbeam
  • Project managementnot Northbeam
  • Team collaborationnot Northbeam

Northbeam

  • Marketing attributionnot Any.do
  • Media optimizationnot Any.do
  • Creative testingnot Any.do
  • Budget allocationnot Any.do

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Any.do

  • Bare-bones free plan: lacks recurring tasks and third-party integrations available only in paid plans
  • Short planning window: only allows planning up to seven days ahead, limiting long-term project planning
  • Limited desktop performance: web and desktop versions struggle with functionality and responsiveness
  • Slow customer support: email support takes approximately 48 hours to respond
  • Missing drag-and-drop: inability to drag tasks between lists creates workflow friction

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Any.do

Free
  • Premium$7.99/month
    • Recurring tasks
    • Location reminders
    • WhatsApp reminders
  • Family$9.99/month
    • All Premium features
    • Family sharing space
    • Up to 4 members

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Any.do if

  • You need task lists.
  • You want to start without paying.
  • You work on Web, macOS, Windows, iOS, Android.
  • You also want calendar integration.
Any.do review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Any.do or Northbeam better?
Neither clearly leads. Any.do starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Any.do or Northbeam?
Any.do has a free tier; the other does not. Paid plans start at Free for Any.do and $1500/month for Northbeam.
Does Any.do or Northbeam run on more platforms?
Any.do runs on Web, macOS, Windows, iOS, Android. Northbeam runs on Web, API.
Can I use Any.do for free?
Yes. Any.do has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Any.do best used for?
Any.do is most often used for personal task management, daily planning, shopping lists, project management. Of those, personal task management and daily planning are not what Northbeam is typically brought in for.
What can Any.do do that Northbeam cannot?
Any.do covers Task lists, Calendar integration, Reminders, Daily planner. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Cloud deployment.

Answered from the vendors’ own pages

Any.do: Does Any.do have a free version?

Yes, Any.do offers a free plan with no time limit or credit card required. The free plan includes basic tasks, lists, calendar sync, and daily planner features. Premium features like recurring tasks, location reminders, and AI features require a paid subscription starting at $4.99/month.

Source
Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Any.do: Can you share tasks with other users?

Task sharing is limited on Any.do. With a single-user license, you cannot share personal tasks. Team collaboration requires purchasing additional licenses at $5 per user per month on top of your base plan.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Any.do: Does Any.do integrate with Google Calendar?

Yes, Any.do syncs with Google Calendar, Outlook, and iCloud. However, users report some difficulties with the depth of Google Calendar integration compared to competing products.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Any.do: Does Any.do work offline?

Any.do is primarily a cloud-based application and does not have robust offline functionality. The web and desktop versions sometimes struggle with performance when offline.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Any.do: What platforms does Any.do support?

Any.do is available across desktop (Mac and Windows), web browsers, iOS, and Android, providing cross-platform access to your tasks and calendar.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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Related pages

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