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All industries · head to head

Any.do vs Ruler Analytics

Any.do logo

Any.do

All industries

To do list & planner

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Any.do has a free tier, so it costs nothing to try first.
  • Each has a real cost: Any.do bare-bones free plan: lacks recurring tasks and third-party integrations available only in paid plans; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Any.do covers Task lists, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Any.do and Ruler Analytics actually diverge.

Attributes where Any.do and Ruler Analytics differ
AttributeAny.doRuler Analytics
Starting priceFree£299/month
Free tierYesNo
PlatformsWeb, macOS, Windows, iOS, AndroidWeb
CategoryAll industriesMarketing & Analytics
Founded20112012

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Any.do

  • Task lists
  • Calendar integration
  • Reminders
  • Daily planner
  • Voice input
  • Drag and drop
  • Smart suggestions
  • Focus mode

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Any.do

  • Personal task managementnot Ruler Analytics
  • Daily planningnot Ruler Analytics
  • Shopping listsnot Ruler Analytics
  • Project managementnot Ruler Analytics
  • Team collaborationnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Any.do
  • ROI measurementnot Any.do
  • Lead trackingnot Any.do
  • Revenue attributionnot Any.do

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Any.do

  • Bare-bones free plan: lacks recurring tasks and third-party integrations available only in paid plans
  • Short planning window: only allows planning up to seven days ahead, limiting long-term project planning
  • Limited desktop performance: web and desktop versions struggle with functionality and responsiveness
  • Slow customer support: email support takes approximately 48 hours to respond
  • Missing drag-and-drop: inability to drag tasks between lists creates workflow friction

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Any.do

Free
  • Premium$7.99/month
    • Recurring tasks
    • Location reminders
    • WhatsApp reminders
  • Family$9.99/month
    • All Premium features
    • Family sharing space
    • Up to 4 members

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Any.do if

  • You need task lists.
  • You want to start without paying.
  • You work on Web, macOS, Windows, iOS, Android.
  • You also want calendar integration.
Any.do review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Any.do or Ruler Analytics better?
Neither clearly leads. Any.do starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Any.do or Ruler Analytics?
Any.do has a free tier; the other does not. Paid plans start at Free for Any.do and £299/month for Ruler Analytics.
Does Any.do or Ruler Analytics run on more platforms?
Any.do runs on Web, macOS, Windows, iOS, Android. Ruler Analytics runs on Web.
Can I use Any.do for free?
Yes. Any.do has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Any.do best used for?
Any.do is most often used for personal task management, daily planning, shopping lists, project management. Of those, personal task management and daily planning are not what Ruler Analytics is typically brought in for.
What can Any.do do that Ruler Analytics cannot?
Any.do covers Task lists, Calendar integration, Reminders, Daily planner. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Cloud deployment.

Answered from the vendors’ own pages

Any.do: Does Any.do have a free version?

Yes, Any.do offers a free plan with no time limit or credit card required. The free plan includes basic tasks, lists, calendar sync, and daily planner features. Premium features like recurring tasks, location reminders, and AI features require a paid subscription starting at $4.99/month.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Any.do: Can you share tasks with other users?

Task sharing is limited on Any.do. With a single-user license, you cannot share personal tasks. Team collaboration requires purchasing additional licenses at $5 per user per month on top of your base plan.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Any.do: Does Any.do integrate with Google Calendar?

Yes, Any.do syncs with Google Calendar, Outlook, and iCloud. However, users report some difficulties with the depth of Google Calendar integration compared to competing products.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Any.do: Does Any.do work offline?

Any.do is primarily a cloud-based application and does not have robust offline functionality. The web and desktop versions sometimes struggle with performance when offline.

Source
Any.do: What platforms does Any.do support?

Any.do is available across desktop (Mac and Windows), web browsers, iOS, and Android, providing cross-platform access to your tasks and calendar.

Source
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Related pages

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