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Amplitude vs Wiz

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Wiz logo

Wiz

Cloud

Cloud and AI security platform unifying code, cloud, and runtime protection.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Wiz no public pricing; licensing requires a custom quote based on workloads and sensors.
  • They diverge on capability: Amplitude covers Event tracking, Wiz covers Cloud security posture management.

Where they differ

Only the attributes on which Amplitude and Wiz actually diverge.

Attributes where Amplitude and Wiz differ
AttributeAmplitudeWiz
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, Ios, Android, Apiweb, api
CategoryTechnologyCloud
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Wiz

  • Cloud security posture management
  • Code security (Wiz Code)
  • Runtime threat detection (Wiz Defend)
  • AI security agents
  • AI workload protection
  • Attack path analysis

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Wiz
  • Feature adoption trackingnot Wiz
  • Conversion rate optimizationnot Wiz
  • Customer journey mappingnot Wiz
  • Retention improvementnot Wiz

Wiz

  • Identifying cloud misconfigurations across multi-cloud environmentsnot Amplitude
  • Securing code from IDE through CI/CD deploymentnot Amplitude
  • Detecting and responding to active threats at runtimenot Amplitude
  • Governing AI workloads and models in the cloudnot Amplitude
  • Prioritizing risk with cross-environment attack path analysisnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Wiz

  • No public pricing; licensing requires a custom quote based on workloads and sensors.
  • Modular licensing across Cloud, Code, Defend, and Sensor products can complicate cost planning.
  • Full runtime protection value depends on deploying Wiz Sensor agents, adding operational overhead.
  • Primarily aimed at mid-to-large enterprises despite the smaller Wiz Go bundle.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Wiz

On request

No published plan breakdown. See the Wiz review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Wiz if

  • You need cloud security posture management.
  • You work on web, api.
  • You also want code security (wiz code).
Wiz review

Questions people ask

Is Amplitude or Wiz better?
Neither clearly leads. Amplitude starts at Free and Wiz at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Wiz?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for Wiz.
Does Amplitude or Wiz run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Wiz runs on web, api.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Wiz starts at On request.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Wiz is typically brought in for.
What can Amplitude do that Wiz cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Wiz covers Cloud security posture management, Code security (Wiz Code), Runtime threat detection (Wiz Defend), AI security agents.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Wiz: How much does Wiz cost?

Wiz does not publish standard pricing. The platform uses modular licensing based on workloads, active developers, log ingestion, or sensors. All pricing requires requesting a custom quote directly from the company.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Wiz: Does Wiz offer a free trial?

No free trial information is mentioned on Wiz's pricing page. Pricing is determined by custom quote based on organizational needs.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Wiz: What products does Wiz offer?

Wiz provides five modular licensing options: Wiz Cloud, Wiz Code, Wiz Defend, Wiz Sensor, and Wiz Go Bundle for SMBs, allowing organizations to scale based on specific security requirements.

Source
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