Software · head to head
Amplitude vs AWS (Amazon Web Services)

Amplitude
Software
The digital analytics platform to understand your users
- From
- Free
- Rated
- -

AWS (Amazon Web Services)
Software
The leading cloud computing platform
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; AWS (Amazon Web Services) data transfer in is free and data transfer out is charged, which is the standard source of unexpected bills
- They diverge on capability: Amplitude covers Event tracking, AWS (Amazon Web Services) covers EC2 - Virtual Servers.
Where they differ
Only the attributes on which Amplitude and AWS (Amazon Web Services) actually diverge.
| Attribute | Amplitude | AWS (Amazon Web Services) |
|---|---|---|
| Pricing model | Unknown | usage-based |
| Platforms | Web, Ios, Android, Api | Web, Api, Cli, Mobile |
| Founded | 2012 | 2006 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in AWS (Amazon Web Services)
- EC2 - Virtual Servers
- S3 - Object Storage
- RDS - Managed Database
- Lambda - Serverless Computing
- CloudFront - CDN
- VPC - Virtual Network
- IAM - Access Management
- CloudWatch - Monitoring
Both cover
- Slack
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot AWS (Amazon Web Services)
- Feature adoption trackingnot AWS (Amazon Web Services)
- Conversion rate optimizationnot AWS (Amazon Web Services)
- Customer journey mappingnot AWS (Amazon Web Services)
- Retention improvementnot AWS (Amazon Web Services)
AWS (Amazon Web Services)
- Web hostingnot Amplitude
- Data storagenot Amplitude
- Machine learningnot Amplitude
- Big data analyticsnot Amplitude
- Application developmentnot Amplitude
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
AWS (Amazon Web Services)
- Data transfer in is free and data transfer out is charged, which is the standard source of unexpected bills
- Discounts require one or three year Savings Plan commitments rather than being automatic
- Every service is priced separately, so a working architecture has no single published cost
- The free tier is a promotional allowance rather than an ongoing free plan
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
AWS (Amazon Web Services)
Free- AWS Free TierFree
- EC2 750 hours/month
- 5GB S3 storage
- 20GB data transfer
- Pay-As-You-GoFree
- No upfront payment
- No long-term commitments
- Pay only for what you use
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose AWS (Amazon Web Services) if
- You need ec2 - virtual servers.
- You want to start without paying.
- You work on Web, Api, Cli, Mobile.
- You also want s3 - object storage.
Questions people ask
- Is Amplitude or AWS (Amazon Web Services) better?
- Neither clearly leads. Amplitude starts at Free and AWS (Amazon Web Services) at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or AWS (Amazon Web Services)?
- Amplitude starts at Free and AWS (Amazon Web Services) at Free.
- Does Amplitude or AWS (Amazon Web Services) run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. AWS (Amazon Web Services) runs on Web, Api, Cli, Mobile.
- Can I use Amplitude for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what AWS (Amazon Web Services) is typically brought in for.
- What can Amplitude do that AWS (Amazon Web Services) cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. AWS (Amazon Web Services) covers EC2 - Virtual Servers, S3 - Object Storage, RDS - Managed Database, Lambda - Serverless Computing. Both handle Slack, SOC2, GDPR.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourceRelated pages
More on AWS (Amazon Web Services)
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