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Technology · head to head

Amplitude vs Vault

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Vault logo

Vault

Cloud

Manage Secrets and Protect Sensitive Data

From
Free
Rated
-

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Vault vault 1.15.0 and later is licensed under the Business Source License 1.1, not an OSI open source licence, with IBM Corporation as licensor
  • They diverge on capability: Amplitude covers Event tracking, Vault covers Secrets management.

Where they differ

Only the attributes on which Amplitude and Vault actually diverge.

Attributes where Amplitude and Vault differ
AttributeAmplitudeVault
Pricing modelUnknownopen-source
PlatformsWeb, Ios, Android, ApiLinux, Windows, Mac, Cloud
CategoryTechnologyCloud
Founded20122015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Vault

  • Secrets management
  • Authentication
  • Authorization
  • Audit logging
  • API access
  • High availability
  • Replication
  • Kubernetes

Both cover

  • Encryption

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Vault
  • Feature adoption trackingnot Vault
  • Conversion rate optimizationnot Vault
  • Customer journey mappingnot Vault
  • Retention improvementnot Vault

Vault

  • Centrally storing and rotating secrets, API keys and database credentialsnot Amplitude
  • Issuing short-lived dynamic credentials to applications instead of static passwordsnot Amplitude
  • Encryption as a service and PKI certificate issuancenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Vault

  • Vault 1.15.0 and later is licensed under the Business Source License 1.1, not an OSI open source licence, with IBM Corporation as licensor
  • The Additional Use Grant forbids offering Vault to third parties on a hosted or embedded basis in a paid product that competes with IBM's paid versions of Vault
  • Each version only converts to MPL 2.0 four years after that version is published, and the Change Date is tracked per version
  • Replication, HSM support, namespaces, performance standby nodes, FIPS builds, control group authorisation, multi-factor authentication, secrets sync and lease count quotas all require a Vault Enterprise licence
  • A Vault Enterprise licence must be applied to the cluster before any Enterprise feature can be used

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Vault

Free
  • Open SourceFree
    • Secrets management
    • Encryption as a service
    • Identity management
  • EnterpriseFree
    • Advanced features
    • Premium support
    • Dedicated updates

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.

Choose Vault if

  • You need secrets management.
  • You want to start without paying.
  • You work on Linux, Windows, Mac, Cloud.
  • You also want authentication.

Questions people ask

Is Amplitude or Vault better?
Neither clearly leads. Amplitude starts at Free and Vault at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Vault?
Amplitude starts at Free and Vault at Free.
Does Amplitude or Vault run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Vault runs on Linux, Windows, Mac, Cloud.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Vault is typically brought in for.
What can Amplitude do that Vault cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Vault covers Secrets management, Authentication, Authorization, Audit logging. Both handle Encryption.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Vault: Is HashiCorp Vault free to use?

Yes, Vault is available as a free, open-source project. The community version includes secrets management, certificate generation and rotation, encryption services, and credential management. Vault Enterprise is a commercial offering with additional features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Vault: What are the differences between open-source Vault and Vault Enterprise?

Open-source Vault is free and self-hosted. Vault Enterprise includes additional features and commercial support. HashiCorp also offers Vault Dedicated on the HashiCorp Cloud Platform as a fully managed cloud option.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Vault: Can I try HashiCorp Cloud Platform Vault without payment?

Yes, HashiCorp offers a free trial option for HCP Vault Dedicated. New users also receive a $500 credit to use across HashiCorp Cloud Platform services.

Source
Vault: What does Vault manage and protect?

Vault provides identity-based secrets management for users, machines, services, and AI agents. It automates authentication and authorization for access to secrets, passwords, certificates, encryption keys, and other sensitive data across your infrastructure.

Source
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