Technology · head to head
Amplitude vs PostgreSQL

Amplitude
Technology
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
PostgreSQL
Database & Data Management
The world's most advanced open source relational database
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; PostgreSQL requires manual scaling across multiple machines for very large deployments
- They diverge on capability: Amplitude covers Event tracking, PostgreSQL covers ACID Compliance.
Where they differ
Only the attributes on which Amplitude and PostgreSQL actually diverge.
| Attribute | Amplitude | PostgreSQL |
|---|---|---|
| Platforms | Web, Ios, Android, Api | Linux, Windows, macOS, BSD, Unix |
| Category | Technology | Database & Data Management |
| Founded | 2012 | 1996 |
Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in PostgreSQL
- ACID Compliance
- JSON/JSONB Support
- Full-text Search
- Extensibility
- Advanced Indexing
- Partitioning
- Replication
- pgAdmin
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot PostgreSQL
- Feature adoption trackingnot PostgreSQL
- Conversion rate optimizationnot PostgreSQL
- Customer journey mappingnot PostgreSQL
- Retention improvementnot PostgreSQL
PostgreSQL
- Transaction processingnot Amplitude
- Data storagenot Amplitude
- Application backendnot Amplitude
- Reportingnot Amplitude
- Data analyticsnot Amplitude
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
PostgreSQL
- Requires manual scaling across multiple machines for very large deployments
- Performance tuning requires deep knowledge of database internals
- No built-in graphical admin interface; command-line tools are primary method
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
PostgreSQL
FreeNo published plan breakdown. See the PostgreSQL review.
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose PostgreSQL if
- You need acid compliance.
- You want to start without paying.
- You work on Linux, Windows, macOS, BSD, Unix.
- You also want json/jsonb support.
Questions people ask
- Is Amplitude or PostgreSQL better?
- Neither clearly leads. Amplitude starts at Free and PostgreSQL at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or PostgreSQL?
- Amplitude starts at Free and PostgreSQL at Free.
- Does Amplitude or PostgreSQL run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. PostgreSQL runs on Linux, Windows, macOS, BSD, Unix.
- Can I use Amplitude for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what PostgreSQL is typically brought in for.
- What can Amplitude do that PostgreSQL cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. PostgreSQL covers ACID Compliance, JSON/JSONB Support, Full-text Search, Extensibility.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourcePostgreSQL: Is PostgreSQL completely free?
Yes. PostgreSQL is completely free and open source with no licensing fees or restrictions on use.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourcePostgreSQL: What platforms does PostgreSQL run on?
PostgreSQL runs on all major operating systems including Linux, Windows, macOS, BSD, and commercial Unix variants, and has been proven highly scalable managing terabytes to petabytes of data.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourcePostgreSQL: What procedural languages are supported?
PostgreSQL supports stored functions and procedures in multiple languages including PL/pgSQL, Perl, Python, Tcl, Java, JavaScript, R, and Rust.
SourcePostgreSQL: What is ACID compliance in PostgreSQL?
PostgreSQL has been ACID-compliant since 2001, ensuring data integrity through atomicity, consistency, isolation, and durability guarantees for all transactions.
SourcePostgreSQL: Does PostgreSQL support JSON data?
Yes. PostgreSQL supports JSON and JSONB data types for storing and querying JSON documents, along with XML and other document formats.
SourceRelated pages
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- PostgreSQL vs Notion
- PostgreSQL vs Datadog
- PostgreSQL vs PostHog
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- PostgreSQL vs Elasticsearch
- PostgreSQL vs PlanetScale
- PostgreSQL vs Azure SQL
- PostgreSQL vs ClickHouse
- PostgreSQL vs Couchbase
- PostgreSQL vs DuckDB
- PostgreSQL vs DynamoDB
- PostgreSQL vs MariaDB
- PostgreSQL vs Oracle Database
- PostgreSQL vs Amazon RDS
- PostgreSQL vs Amazon Redshift
- PostgreSQL vs Apache Druid
- PostgreSQL vs Cassandra
- PostgreSQL vs CouchDB
- PostgreSQL vs Firebolt
