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Software · head to head

Amplitude vs Cockroach Labs

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Cockroach Labs logo

Cockroach Labs

Software

The cloud-native distributed SQL database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Cockroach Labs basic and Standard tiers limited to AWS and GCP (select regions only)
  • They diverge on capability: Amplitude covers Event tracking, Cockroach Labs covers Distributed SQL.

Where they differ

Only the attributes on which Amplitude and Cockroach Labs actually diverge.

Attributes where Amplitude and Cockroach Labs differ
AttributeAmplitudeCockroach Labs
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiAWS, GCP, Azure
Founded20122015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Cockroach Labs

  • Distributed SQL
  • Automatic Sharding
  • Multi-region Replication
  • Geo-partitioning
  • ACID Transactions
  • Horizontal Scaling
  • Survivability
  • PostgreSQL Compatibility

Both cover

  • SOC2
  • Encryption

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Cockroach Labs
  • Feature adoption trackingnot Cockroach Labs
  • Conversion rate optimizationnot Cockroach Labs
  • Customer journey mappingnot Cockroach Labs
  • Retention improvementnot Cockroach Labs

Cockroach Labs

  • Distributed SQL database for scalable applicationsnot Amplitude
  • Multi-region deployment and failovernot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Cockroach Labs

  • Basic and Standard tiers limited to AWS and GCP (select regions only)
  • Azure support restricted to Advanced tier only
  • Basic tier limited to 50 million RUs and 10 GiB storage per month
  • Advanced tier starts at $0.60/hour for 4 vCPUs minimum
  • 3 TiB maximum storage on Basic and Standard tiers, 10 TiB per node on Advanced

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Cockroach Labs

Free

No published plan breakdown. See the Cockroach Labs review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Cockroach Labs if

  • You need distributed sql.
  • You want to start without paying.
  • You work on AWS, GCP, Azure.
  • You also want automatic sharding.
Cockroach Labs review

Questions people ask

Is Amplitude or Cockroach Labs better?
Neither clearly leads. Amplitude starts at Free and Cockroach Labs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Cockroach Labs?
Amplitude starts at Free and Cockroach Labs at Free.
Does Amplitude or Cockroach Labs run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Cockroach Labs runs on AWS, GCP, Azure.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Cockroach Labs is typically brought in for.
What can Amplitude do that Cockroach Labs cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Cockroach Labs covers Distributed SQL, Automatic Sharding, Multi-region Replication, Geo-partitioning. Both handle SOC2, Encryption.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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