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E-Commerce · head to head

Amazon Shopping vs Deliveroo

Amazon Shopping logo

Amazon Shopping

E-Commerce

Amazon's consumer marketplace app for browsing, buying and tracking orders

From
Free
Rated
-
Full reviewWebsite
Deliveroo logo

Deliveroo

Restaurants

UK-headquartered food delivery marketplace connecting restaurants, riders and diners

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon Shopping a significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.; Deliveroo restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.
  • They diverge on capability: Amazon Shopping covers Product search and marketplace, Deliveroo covers Restaurant marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amazon Shopping and Deliveroo actually diverge.

Attributes where Amazon Shopping and Deliveroo differ
AttributeAmazon ShoppingDeliveroo
Pricing modelFree to use; optional Prime subscription for fast shipping and bundled mediaFree to download; delivery and service fees per order, optional subscription for reduced fees
CategoryE-CommerceRestaurants

Identical on both: starting price (Free), free tier (Yes), platforms (iOS, Android, Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Shopping

  • Product search and marketplace
  • Prime shipping tiers
  • Order tracking and returns
  • Amazon Photos and Alexa integration
  • Sponsored product placement
  • Subscribe and Save

Only in Deliveroo

  • Restaurant marketplace
  • Deliveroo Plus subscription
  • Live order tracking
  • Grocery and convenience delivery
  • Group ordering
  • Deliveroo for Business

What people use each for

The jobs each tool is most often brought in to do.

Amazon Shopping

  • A shopper comparing prices and reviews across a wide catalogue before buying from any retailernot Deliveroo
  • A Prime subscriber wanting fast, free shipping on eligible everyday purchasesnot Deliveroo
  • A household using Subscribe and Save to automate reordering of consumables at a discountnot Deliveroo
  • Someone managing Alexa devices, Prime Video and Amazon orders from a single accountnot Deliveroo

Deliveroo

  • Someone ordering food for delivery who values convenience over the price premium versus collectionnot Amazon Shopping
  • A frequent orderer weighing whether a Deliveroo Plus subscription pays for itself at their order volumenot Amazon Shopping
  • A workplace using Deliveroo for Business to give staff an expensed meal allowancenot Amazon Shopping
  • A diner comparing grocery delivery speed against a supermarket own-delivery slotnot Amazon Shopping

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Shopping

  • A significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.
  • Search results and product pages mix paid sponsored placements with organic results, so the top listing for a search term is often an advertisement rather than the best-reviewed or cheapest option.
  • Fast, free shipping is effectively gated behind an Amazon Prime subscription, and the app's delivery estimates are designed to make non-Prime checkout feel slower and less attractive.
  • Returns and refund handling differ between Amazon-fulfilled and third-party-fulfilled orders, and a buyer often cannot tell which applies until after ordering.
  • Subscribe and Save and other recurring purchase features require active management to cancel, and abandoned subscriptions can result in ongoing charges for items no longer wanted.

Deliveroo

  • Restaurant commission of roughly 20 to 30 percent is frequently passed on as higher in-app menu prices, so the displayed total is not the restaurant menu price plus a small fee, it is a marked-up menu plus a fee.
  • Riders are engaged as self-employed contractors paid per delivery, a model that has faced repeated legal and regulatory challenges in the UK and EU over minimum pay and employment status.
  • Deliveroo Plus only saves money above a certain order frequency, and casual users who subscribe rarely break even on the monthly charge.
  • Availability and reliability vary sharply by city; smaller markets have fewer restaurant partners and longer, less predictable delivery windows.
  • The company has exited some international markets entirely (including Germany, the Netherlands, Spain, Taiwan and Australia in prior years), so coverage has shrunk rather than grown in several regions, and a market can disappear with limited notice.

Pricing, plan by plan

Amazon Shopping

Free
  • Standard accountFree
    • Browsing and purchase without Prime
    • Standard, slower shipping speeds
    • No access to Prime Video, Prime Music or Prime delivery windows
  • Amazon Prime$14.99/month
    • Free fast shipping on eligible items
    • Access to Prime Video and Prime Music
    • Also offered as an annual plan at a discounted effective rate

Deliveroo

Free
  • Pay per orderFree
    • Delivery fee scaling with distance and demand
    • Service charge of a few percent on order total
    • Restaurant menu prices often marked up versus in-store
  • Deliveroo Plus$3.49/month
    • Delivery fees waived on qualifying orders above a minimum basket size
    • Service charge may still apply
    • Price varies by market and is often discounted for an introductory period

Which should you pick?

Choose Amazon Shopping if

  • You need product search and marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want prime shipping tiers.
Amazon Shopping review

Choose Deliveroo if

  • You need restaurant marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want deliveroo plus subscription.
Deliveroo review

Questions people ask

Is Amazon Shopping or Deliveroo better?
Neither clearly leads. Amazon Shopping starts at Free and Deliveroo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Shopping or Deliveroo?
Amazon Shopping starts at Free and Deliveroo at Free.
Does Amazon Shopping or Deliveroo run on more platforms?
Both run on iOS, Android, Web, so platform support will not decide this one for you.
Can I use Amazon Shopping for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Shopping best used for?
Amazon Shopping is most often used for a shopper comparing prices and reviews across a wide catalogue before buying from any retailer, a prime subscriber wanting fast, free shipping on eligible everyday purchases, a household using subscribe and save to automate reordering of consumables at a discount, someone managing alexa devices, prime video and amazon orders from a single account. Of those, a shopper comparing prices and reviews across a wide catalogue before buying from any retailer and a prime subscriber wanting fast, free shipping on eligible everyday purchases are not what Deliveroo is typically brought in for.
What can Amazon Shopping do that Deliveroo cannot?
Amazon Shopping covers Product search and marketplace, Prime shipping tiers, Order tracking and returns, Amazon Photos and Alexa integration. Deliveroo covers Restaurant marketplace, Deliveroo Plus subscription, Live order tracking, Grocery and convenience delivery.

Answered from the vendors’ own pages

Amazon Shopping: Do I need Amazon Prime to use the app?

No, browsing and ordering work without Prime, but fast free shipping, Prime Video and Prime Music all require the paid subscription.

Deliveroo: Is Deliveroo cheaper than collecting the food yourself?

Usually not. Menu prices in the app are frequently higher than in-restaurant prices to offset the commission Deliveroo charges, on top of the delivery and service fees.

Amazon Shopping: Are all products sold by Amazon itself?

No, a large proportion of listings are sold and sometimes shipped by third-party marketplace sellers, which affects returns and counterfeit risk.

Deliveroo: What does Deliveroo Plus actually save?

It waives the delivery fee on qualifying orders above a minimum basket value for a flat monthly or annual charge; the service charge can still apply.

Amazon Shopping: How can I tell if a listing is sold by Amazon or a third party?

Check the "Sold by" and "Fulfilled by" fields on the product page, which the app does not surface prominently in search results.

Deliveroo: Are Deliveroo riders employees?

No, they are engaged as self-employed contractors paid per delivery, a classification that has been challenged in UK and EU courts and regulators.

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