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Amazon Redshift vs HubSpot

Amazon Redshift logo

Amazon Redshift

Software

Fast, scalable cloud data warehouse from AWS

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon Redshift on-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Amazon Redshift covers Columnar Storage, HubSpot covers CRM.

Where they differ

Only the attributes on which Amazon Redshift and HubSpot actually diverge.

Attributes where Amazon Redshift and HubSpot differ
AttributeAmazon RedshiftHubSpot
Pricing modelusage-basedfreemium
PlatformsWebWeb, Mobile, Cloud
Founded20122006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Redshift

  • Columnar Storage
  • Massively Parallel
  • Machine Learning
  • AQUA Acceleration
  • Data Sharing
  • Federated Query
  • Concurrency Scaling
  • S3

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Amazon Redshift

  • Business intelligencenot HubSpot
  • Data warehousingnot HubSpot
  • Real-time analyticsnot HubSpot
  • Reportingnot HubSpot
  • Machine learningnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Amazon Redshift
  • Organisations requiring integration with 2,000+ third-party applicationsnot Amazon Redshift
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Amazon Redshift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Redshift

  • On-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery
  • Requires significant manual tuning including managing concurrency scaling costs and configuring Workload Management queues
  • Performance degrades without proper design of distribution keys and sort keys
  • Limited elastic resize options - can only halve or double current cluster size
  • AWS lock-in makes it unsuitable for multi-cloud architectures

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Amazon Redshift

Free
  • Free TrialFree
    • 750 DC2.Large hours
    • 2 months free
    • Full features
  • On-Demand$0.25/hour
    • Pay per node hour
    • All features
    • Standard support

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Amazon Redshift if

  • You need columnar storage.
  • You want to start without paying.
  • You also want massively parallel.
Amazon Redshift review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Amazon Redshift or HubSpot better?
Neither clearly leads. Amazon Redshift starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Redshift or HubSpot?
Amazon Redshift starts at Free and HubSpot at Free.
Does Amazon Redshift or HubSpot run on more platforms?
Amazon Redshift runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use Amazon Redshift for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Redshift best used for?
Amazon Redshift is most often used for business intelligence, data warehousing, real-time analytics, reporting. Of those, business intelligence and data warehousing are not what HubSpot is typically brought in for.
What can Amazon Redshift do that HubSpot cannot?
Amazon Redshift covers Columnar Storage, Massively Parallel, Machine Learning, AQUA Acceleration. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.

Answered from the vendors’ own pages

Amazon Redshift: What deployment options does Amazon Redshift offer?

Redshift offers Provisioned Cluster (with RA3 or DC2 nodes) and Serverless options to match varying workloads. The new Redshift RG instance family, powered by Graviton, delivers 2.4x faster performance than RA3 at 30% lower cost per vCPU.

Source
Amazon Redshift: What does Amazon Redshift cost?

Provisioned cluster pricing: RA3 on-demand starts at $1.086/hour for ra3.xlplus. Serverless costs approximately $0.375 per RPU-hour with 4-RPU minimum (roughly $1.50/hour active workload). Managed storage costs $0.024/GB-month.

Source
Amazon Redshift: Does Redshift work with data lakes?

Yes, Redshift's integrated data lake query engine processes workloads on Apache Iceberg tables and other supported formats in Amazon S3, allowing you to run SQL analytics across your data warehouse and data lake from the same engine.

Source
Amazon Redshift: Is there a free tier for Amazon Redshift?

AWS offers a free trial with $300 USD in Serverless credits valid for 90 days, but Redshift is not part of the permanent AWS Free Tier.

Source
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Related pages

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