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Agriculture · head to head

AgriWater vs Traction

A

AgriWater

Agriculture

Smart irrigation management platform

From
$45/month
Rated
-
Full reviewWebsite
Traction logo

Traction

Agriculture

Modern marketplace for farm equipment

From
$950/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgriWater company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear; Traction limited to farm accounting and field data, less comprehensive than full farm management ERPs
  • They diverge on capability: AgriWater covers Irrigation scheduling, Traction covers Equipment marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AgriWater and Traction actually diverge.

Attributes where AgriWater and Traction differ
AttributeAgriWaterTraction
Starting price$45/month$950/year
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb, Mobile
Founded20172019

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgriWater

  • Irrigation scheduling
  • Soil moisture monitoring
  • Water usage tracking
  • Pump automation
  • Weather forecasting
  • Valley Irrigation
  • Lindsay Zimmatic
  • Netafim

Only in Traction

  • Equipment marketplace
  • Parts sourcing
  • Dealer management
  • Price analytics
  • Lead generation
  • DMS systems
  • Website builders
  • CRM platforms

Both cover

  • SSL
  • Cloud deployment
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

AgriWater

  • Irrigation optimizationnot Traction
  • Water conservationnot Traction
  • Compliance reportingnot Traction
  • Remote monitoringnot Traction

Traction

  • Equipment buying/sellingnot AgriWater
  • Inventory managementnot AgriWater
  • Market analysisnot AgriWater
  • Lead generationnot AgriWater

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgriWater

  • Company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear
  • Limited publicly available documentation and technical specifications

Traction

  • Limited to farm accounting and field data, less comprehensive than full farm management ERPs
  • Integration capabilities are limited to John Deere and Climate FieldView platforms

Pricing, plan by plan

AgriWater

$45/month
  • Basic$45/month
    • Irrigation scheduling
    • Soil moisture data
    • Weather integration
  • Professional$125/month
    • All Basic features
    • Pump control
    • Water usage analytics
  • EnterpriseFree
    • Multi-site management
    • API access
    • Custom integrations

Traction

$950/year
  • Basic$950/year
    • Farm accounting
    • Field records
    • Basic reporting
  • Plus$1950/year
    • Farm accounting
    • Field records
    • Advanced reporting
  • Pro$3950/year
    • Farm accounting
    • Field records
    • Advanced reporting

Which should you pick?

Choose AgriWater if

  • You need irrigation scheduling.
  • You work on Web, Ios, Android.
  • You also want soil moisture monitoring.
AgriWater review

Choose Traction if

  • You need equipment marketplace.
  • You work on Web, Mobile.
  • You also want parts sourcing.
Traction review

Questions people ask

Is AgriWater or Traction better?
Neither clearly leads. AgriWater starts at $45/month and Traction at $950/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgriWater or Traction?
AgriWater starts at $45/month and Traction at $950/year.
Does AgriWater or Traction run on more platforms?
AgriWater runs on Web, Ios, Android. Traction runs on Web, Mobile.
What is AgriWater best used for?
AgriWater is most often used for irrigation optimization, water conservation, compliance reporting, remote monitoring. Of those, irrigation optimization and water conservation are not what Traction is typically brought in for.
What can AgriWater do that Traction cannot?
AgriWater covers Irrigation scheduling, Soil moisture monitoring, Water usage tracking, Pump automation. Traction covers Equipment marketplace, Parts sourcing, Dealer management, Price analytics. Both handle SSL, Cloud deployment, Web support, Ios support.

Answered from the vendors’ own pages

AgriWater: What is AgriWater technology?

AgriWater is a nature-based water treatment technology that accelerates regenerative outcomes in agriculture by increasing the effectiveness of existing irrigation water and creating favorable conditions for soil microbial activity. It is a compact water treatment system easily incorporated into existing water distribution networks.

Source
Traction: Does Traction Ag integrate with John Deere equipment?

Yes. Traction Ag integrates with the John Deere Operations Center, allowing farmers to automatically pull in field data for application, tillage, seeding, and harvest records.

Source
AgriWater: How widely has AgriWater been tested?

AgriWater has been scientifically researched and practically proven on over 300 operational farms in more than 10 countries on 4 continents, covering around 60,000 hectares of land and managing more than 400 billion litres of water per year.

Traction: What is the starting price for Traction Ag?

Traction Ag offers three pricing tiers: Basic starts at $950 per year, Plus costs $1,950 per year, and Pro costs $3,950 per year.

Source
AgriWater: Who developed AgriWater?

AgriWater was developed by R&D company Puricare as part of a suite of applications and services.

Traction: Does Traction Ag offer a free trial?

Yes. Traction Ag offers a 30-day free trial providing access to farm accounting, field operations, and agronomy features.

Source
Traction: What is the main difference between Traction Ag and other farm management software?

Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations to provide real-time financial analysis.

Source
Traction: Can Traction Ag manage multiple farms?

Yes. Traction Ag includes multi-entity access under one login, allowing farmers to manage multiple farms and see field profitability tracking across all operations.

Source
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