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Affiliate Marketing · head to head

Affiliatly vs Firstup

Affiliatly logo

Affiliatly

Affiliate Marketing

Simple affiliate software for e-commerce stores

From
Free
Free plan
Yes
Full reviewWebsite
Firstup logo

Firstup

Employee Engagement

Intelligent communication platform for workforce engagement

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Affiliatly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affiliatly limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms; Firstup none of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • They diverge on capability: Affiliatly covers Automatic tracking, Firstup covers AI-powered delivery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affiliatly and Firstup actually diverge.

Attributes where Affiliatly and Firstup differ
AttributeAffiliatlyFirstup
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20142008

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affiliatly

  • Automatic tracking
  • Custom commission rates
  • Affiliate dashboard
  • Coupon tracking
  • Manual payouts
  • Shopify
  • WooCommerce
  • BigCommerce

Only in Firstup

  • AI-powered delivery
  • Personalized content
  • Multi-channel communication
  • Analytics and insights
  • Mobile app
  • Campaign management
  • Employee segmentation
  • Integrations

What people use each for

The jobs each tool is most often brought in to do.

Affiliatly

  • affiliate marketing managementnot Firstup
  • Workflow automationnot Firstup
  • Reportingnot Firstup

Firstup

  • Targeted internal communications to email, mobile app and desktop channelsnot Affiliatly
  • Reaching frontline and deskless employees who lack corporate emailnot Affiliatly
  • Automated employee journeys for onboarding and lifecycle momentsnot Affiliatly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affiliatly

  • Limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
  • Affiliate tier capped at 50 on the Starter plan, requiring upgrade for programs with more affiliates
  • Advanced customization options are limited compared to enterprise-level affiliate platforms

Firstup

  • None of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • AI content creation, intelligent delivery timing, translations and user generated content all require the Professional package
  • Employee journey automation, the flow builder and journey analytics require the top Premier package
  • Intranet capabilities are a paid add-on on top of any package rather than part of the platform
  • No free tier, trial price or self-serve signup is published

Pricing, plan by plan

Affiliatly

Free
  • FreeFree
    • First 50 tracked orders
  • Starter$16/month
    • Unlimited orders
    • 50 affiliates max
  • Advanced$24/month
    • 200 affiliates
    • Branded portal
  • Professional$39/month
    • 500 affiliates
    • Custom SKU commissions

Firstup

On request
  • Enterprise$undefined/month
    • AI personalization
    • Multi-channel delivery
    • Analytics

Which should you pick?

Choose Affiliatly if

  • You need automatic tracking.
  • You want to start without paying.
  • You also want custom commission rates.
Affiliatly review

Choose Firstup if

  • You need ai-powered delivery.
  • You also want personalized content.
Firstup review

Questions people ask

Is Affiliatly or Firstup better?
Neither clearly leads. Affiliatly starts at Free and Firstup at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affiliatly or Firstup?
Affiliatly has a free tier; the other does not. Paid plans start at Free for Affiliatly and On request for Firstup.
Does Affiliatly or Firstup run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Affiliatly for free?
Yes. Affiliatly has a free tier, so you can try it without paying. Firstup starts at On request.
What is Affiliatly best used for?
Affiliatly is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Firstup is typically brought in for.
What can Affiliatly do that Firstup cannot?
Affiliatly covers Automatic tracking, Custom commission rates, Affiliate dashboard, Coupon tracking. Firstup covers AI-powered delivery, Personalized content, Multi-channel communication, Analytics and insights.

Answered from the vendors’ own pages

Affiliatly: Does Affiliatly offer a free plan?

Yes, Affiliatly is free for your first 50 tracked orders. Once you exceed 50 orders, you must upgrade to a paid plan starting at $16 per month for the Starter tier.

Source
Firstup: What are Firstup's pricing tiers?

Firstup offers three main tiers: Essential (basic employee communication reach), Professional (intelligent delivery with AI content creation), and Premier (hyper-personalized experiences at scale). An Employee Intranet add-on is available for any tier.

Source
Affiliatly: Which e-commerce platforms does Affiliatly integrate with?

Affiliatly integrates with 10 major e-commerce platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Storeden, Magento, Jumpseller, Ecwid, Lightspeed, and Wix.

Source
Firstup: How much does Firstup cost?

Actual dollar amounts are not published. Customers must request a quote or speak directly with Firstup's sales team to receive pricing information.

Source
Affiliatly: Can I track offline affiliate sales?

Yes. Affiliatly supports offline tracking through coupon codes and QR codes. Affiliates can share unique QR codes online or print them for physical promotions, and purchases made by customers scanning those codes are automatically tracked and credited.

Source
Firstup: Do you offer volume discounts?

Firstup's pricing page includes a FAQ header for this question but does not provide the answer in the published content. This requires direct contact with sales.

Source
Affiliatly: How does Affiliatly's API pricing work?

Affiliatly's API integration is completely free. The API enables tracking via link clicks, product codes/SKUs, or customer emails, and supports automatic order status updates and product information syncing.

Source
Firstup: Is pricing built to scale with workforce growth?

Yes. Firstup describes its pricing as built to grow with your workforce, meaning the cost structure adjusts as your organization changes.

Source
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