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Software · head to head

AB Tasty vs Checkout.com

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
C

Checkout.com

Software

Your business deserves tailored pricing based on your needs

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Checkout.com checkout.com/pricing publishes no per-transaction percentage or fixed fee; pricing is set per business profile and risk category through direct sales contact, per the vendor's own pricing page (Aug 2026)

Where they differ

Only the attributes on which AB Tasty and Checkout.com actually diverge.

Attributes where AB Tasty and Checkout.com differ
AttributeAB TastyCheckout.com
Starting price€500/monthOn request
Founded2011Unknown

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Checkout.com

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Checkout.com
  • Feature flagging and progressive rolloutsnot Checkout.com
  • Personalising content for identified and anonymous visitorsnot Checkout.com
  • Search, recommendations and merchandising for ecommercenot Checkout.com
  • Conversion optimisation experiments across channelsnot Checkout.com

Checkout.com

No use cases recorded yet. See the Checkout.com review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Checkout.com

  • checkout.com/pricing publishes no per-transaction percentage or fixed fee; pricing is set per business profile and risk category through direct sales contact, per the vendor's own pricing page (Aug 2026)
  • Choosing between the flat-rate and Interchange++ pricing models requires contacting the sales team, since neither model's rate is quoted publicly on the page

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Checkout.com

On request

No published plan breakdown. See the Checkout.com review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Checkout.com if

Nothing in the data separates Checkout.com from AB Tasty on the points above - pick on price and on how each one feels to use.

Checkout.com review

Questions people ask

Is AB Tasty or Checkout.com better?
Neither clearly leads. AB Tasty starts at €500/month and Checkout.com at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Checkout.com?
AB Tasty starts at €500/month and Checkout.com at On request.
Does AB Tasty or Checkout.com run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Checkout.com is typically brought in for.
What can AB Tasty do that Checkout.com cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.
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Related pages

More on AB Tasty

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