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Software · head to head

AB Tasty vs Hotjar

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: AB Tasty covers A/B testing, Hotjar covers Heatmaps.

Where they differ

Only the attributes on which AB Tasty and Hotjar actually diverge.

Attributes where AB Tasty and Hotjar differ
AttributeAB TastyHotjar
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
Founded20112014

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Salesforce
  • SSL encryption
  • Web support
  • Multiple languages language support

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Both cover

  • Google Analytics
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Hotjar
  • Feature flagging and progressive rolloutsnot Hotjar
  • Personalising content for identified and anonymous visitorsnot Hotjar
  • Search, recommendations and merchandising for ecommercenot Hotjar
  • Conversion optimisation experiments across channelsnot Hotjar

Hotjar

  • User behavior analysisnot AB Tasty
  • Conversion optimizationnot AB Tasty
  • UX researchnot AB Tasty
  • Customer feedbacknot AB Tasty
  • Usability testingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Questions people ask

Is AB Tasty or Hotjar better?
Neither clearly leads. AB Tasty starts at €500/month and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Hotjar?
Hotjar has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Hotjar.
Does AB Tasty or Hotjar run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Hotjar is typically brought in for.
What can AB Tasty do that Hotjar cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Both handle Google Analytics, Cloud deployment.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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